Entries by Tanya Williams

Consumers want access to your brand anywhere, anytime!

The balance of power between consumer and retailer has is changing. Consumers are driving demand for new technology and are more connected than ever before. Retailers need to innovate and find new ways of getting customers engaged and back in the store. Consumers want availability to product information and price in a variety of ways […]

Webrooming – Problem or opportunity?

Showrooming (the practise of consumers researching on their smart phones whilst in store) has been a major concern for retailers, many of whom have been desperate to stop it. While 73% of shoppers have showroomed in the past six months, 88% have engaged in webrooming — an emerging trend that actually benefits brick-and-mortar retailers. So […]