Here are a few insights about Tradigital Marketing. I know people would rather watch a short video than read a bunch of text so here is my Vlog in stead of my Blog. Hope you enjoy!
About Tanya Williams
This author has yet to write their bio.Meanwhile lets just say that we are proud Tanya Williams contributed a whooping 255 entries.
Entries by Tanya Williams
The balance of power between consumer and retailer has is changing. Consumers are driving demand for new technology and are more connected than ever before. Retailers need to innovate and find new ways of getting customers engaged and back in the store. Consumers want availability to product information and price in a variety of ways […]
Retailers have long known that the traditional shopper environment is changing and they need to evolve or die. The merging of online and offline channels has meant changing consumer shopping habits in store. A recent study by Digital, uncovers how consumers use of mobile technology is affecting their in-store purchases. I’m an avid online and […]
Showrooming (the practise of consumers researching on their smart phones whilst in store) has been a major concern for retailers, many of whom have been desperate to stop it. While 73% of shoppers have showroomed in the past six months, 88% have engaged in webrooming — an emerging trend that actually benefits brick-and-mortar retailers. So […]