Entries by Tanya Williams

Bring your offline, online

I have a lot of conversations with businesses who don’t know where to start online.  When I talk to them about tradigital marketing, many don’t know what it is or how to start to implement across channels. Don’t overcomplicate it, it can be as simple as leveraging traditional and digital marketing channels to get better results […]

Starting to put the puzzle together

When you have developed your Tradigital Marketing Strategy and have some clear action plans the fun part starts with putting together all the pieces of the puzzle which is no childs play. Your strategy likely was filled with insights on your website, landing pages, social media, search marketing, blogs, video, mobile, ebooks, events and many […]

Flashmobs – the ultimate in tradigital PR

I love flashmobs! I’ve always wanted to do one and probably romanticise them a little after seeing them in movies aka: Friends with Benefits.  So why are they so successful. Is it the unexpected? Is it the customer experience that is surprised by the flashmob? Why do people love them. In case you have been […]

How Customers Connect with Brands in the Digital Age and Why More Companies are Going Online

GUEST BLOG by Jess Mackay, Gen Y writer and future author The popularity and monumental success of online shopping has ultimately changed the way that customers engage with brands in the digital age. The way in which people discover new products and connect with new faces is largely based on a company’s ability to advertise […]

We are living in a Tradigital World

The consumer journey has vastly changed and your customers are inundated with choices from around the world. So as a business how do you compete in this environment, particularly from a marketing perspective. One of the business issues most businesses is not having a clear plan or strategy for business growth.  How do you know […]

We are living in a Tradigital World

The consumer journey has vastly changed and your customers are inundated with choices from around the world. So as a business how do you compete in this environment, particularly from a marketing perspective. One of the business issues most businesses is not having a clear plan or strategy for business growth.  How do you know […]