Law Firm Marketing Archives - Digital Conversations

9 reasons why you should STOP focusing on social media

10 November 2021 Law Firm Marketing, Social Media

It might seem strange that a digital marketing specialist is telling you to stop focusing on social media. Or does it? Social media has infiltrated our life, both personally and professionally. We have been trained by social media channels to the point of addiction. And much of it is driven by ...

You’ve written a blog now what?

21 October 2021 General Digital, Law Firm Marketing

It’s a classic marketing scenario. You have planned and written a blog then posted it onto your website. Then you wait. And wait…. You are waiting to hear crowds of people cheering and applauding, reading it word for word, and lining up to work for you. Sorry to burst your bubble but that ...

How much should your marketing cost?

20 October 2021 General Digital, Law Firm Marketing, Social Media

Big question! The common answer I give is “how long is a piece of string?” And it’s an honest answer as, like most things, there are a lot of factors that need to be taken into account. But alas, I will attempt to break it down for you. The term marketing is a ...

Is your LinkedIn Profile Making You Unhirable (as a person or a business)?

24 August 2021 Digital for recruiters, General Digital, Law Firm Marketing

Like it or hate it, LinkedIn has a strong presence online and profiles come up high in searches. This can be a positive or a negative, depending on what your profile looks like. But one thing is certain. You are being judged on your profile – both as a person and ...

5 ways to help your support staff execute your marketing even if they have no idea what they are doing.

13 July 2021 General Digital, How To's, Law Firm Marketing, Marketing Resources & Tools

It is not uncommon in many businesses, especially professional services firms to expect the receptionist, admin support, or a junior staff member to execute basic marketing on their behalf. But here is the big problem with that (and why it usually fails)…. They literally throw them in the deep end, throw a ...

How To Create a Simple Lead Magnet Part 2

13 February 2021 Digital for recruiters, General Digital, Law Firm Marketing

In part 1 I looked at what a lead magnet was and why it is important for you to capture leads. In part 2 I am going to share the process to create a simple lead magnet for your business. The process Ask yourself these questions when you are creating a lead ...

How To Create a Simple Lead Magnet Part 1

08 February 2021 Digital for recruiters, General Digital, Law Firm Marketing

I see so many businesses are missing this basic marketing foundation. There is NO point in spending money on ads or SEO if you are not capturing visitor data. This is where a Lead Magnet can help you. A lead magnet is an incentive that marketers offer to potential buyers in exchange for their ...

9 Simple Ways To Drive Traffic to Your Site

05 February 2021 Digital for recruiters, General Digital, Law Firm Marketing, Traffic Drivers

Building website traffic is a great thing. Why do you want to drive traffic to your website? The main reason is to send potential client leads to a channel you own and control. Your website is 100% owned by you (unlike your social media channels). However, before you do all the work ...

7 reasons why relying just on referrals is a very risky marketing strategy

07 July 2020 General Digital, Law Firm Marketing

Word of mouth referrals are fantastic. Your prospective client already has some level of trust in you since they have been referred to you by someone they know and trust. Many firms, rely on referral business to drive business growth, but should they? I have heard the phrase “I don’t need to ...

The smart way to use social media to market your law firm + 365 social media posts to use

24 June 2020 Law Firm Marketing

The most common conversation I have with lawyers is “I don’t know what to post or share on social media”. Sound familiar? The next most common statement is “And I have no time to think about it”. I get that you are time poor with the focus on acting for your ...

Archive

Is your LinkedIn Profile Making You Unhirable (as a person or a business)?

How To Create a Simple Lead Magnet Part 2

How To Create a Simple Lead Magnet Part 1

9 Simple Ways To Drive Traffic to Your Site

7 reasons why relying just on referrals is a very risky marketing strategy

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