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You’ve written a blog now what?

It’s a classic marketing scenario. You have planned and written a blog then posted it onto your website. Then you wait. And wait…. You are waiting to hear crowds of people cheering and applauding, reading it word for word, and lining up to work for you. Sorry to burst your bubble but that ...

5 ways to help your support staff execute your marketing even if they have no idea what they are doing.

It is not uncommon in many businesses, especially professional services firms to expect the receptionist, admin support, or a junior staff member to execute basic marketing on their behalf. But here is the big problem with that (and why it usually fails)…. They literally throw them in the deep end, throw a ...