How To's Archives - Digital Conversations

Mixtape Marketing: Crafting the Perfect Content Playlist – How to Mix Different Types of Content for Max Engagement

04 May 2025 Content & Storytelling, creative campaigns, Digital strategy, General Digital, How To's, Inspiration, Marketing Strategy

Rewind to the '80s: When Mixtapes Ruled the World Ah, the '80s – a neon-lit era of big hair, synth beats, and, of course, the ultimate symbol of love, friendship, and self-expression: the mixtape. Carefully curated, a mixtape wasn’t just a collection of random songs; it was a journey, a vibe, ...

Exchanging Junior Rates For Senior Skills

23 May 2022 Digital strategy, How To's, Marketing Strategy

Let me ask you a question. How many years have you trained for your career? How many hours, months, years has it taken to gain the knowledge you have now? If you add up the number of hours and multiplied it by your hourly rate it would likely add up to a ...

This is how to TALK to me during a pandemic!

14 January 2022 General Digital, How To's

One of my biggest frustrations during this pandemic is the poor communication on websites, particularly government websites So, so, so much generic blah that tells you nothing. Links that send you back to where you were, misinformation from the same department And don’t even start me on finally get through to someone ...

Let these Marketing Elves help you kick arse in 2022

01 December 2021 General Digital, How To's

I am a believer that simple marketing is more effective for most businesses. This is not a theory - it is based on the work I do for clients every day. It might sound cool to have the latest fancy tool or software so you have bragging rights with your peers, ...

Tips to engaging a marketing consultant or agency.

11 August 2021 General Digital, How To's

I am sure I am not alone when I get a potential client contact them for some ‘prices for marketing’. Sure, that could be anywhere from $500 TO $500,000 depending on what you want or need. So, here are some topline tips of what you need to supply to your marketing consultant ...

5 ways to help your support staff execute your marketing even if they have no idea what they are doing.

13 July 2021 General Digital, How To's, Law Firm Marketing, Marketing Resources & Tools

It is not uncommon in many businesses, especially professional services firms to expect the receptionist, admin support, or a junior staff member to execute basic marketing on their behalf. But here is the big problem with that (and why it usually fails)…. They literally throw them in the deep end, throw a ...

Simple Ways to show your expertise

02 February 2021 Digital for recruiters, General Digital, How To's

Showing your expertise allows you to make a mark for yourself in the industry you are operating in. Sharing expertise enables you to enhance your reputation and visibility. It might take some time but consistently showing your expertise will add up over time and this is something you can leverage. Not sure ...

5 Simple Ways to Show Your LinkedIn Profile Some Love

05 January 2021 Digital for recruiters, How To's, Social Media

Do you need to show your LinkedIn profile some love? When was the last time you updated your profile? Does it accurately reflect your current role and your service offering? Why does it matter? Linkedin is a search engine and comes up high in many search results It is the ...

Biggest mistakes when building a new website from a marketing perspective

17 December 2020 General Digital, How To's, Marketing Resources & Tools, Uncategorized

Why do you need a website? So people can find you and buy from you right? It gives you credibility, shares your expertise and experience, and tells potential clients how you solve their problems (well it should do all those things) I don’t build websites. I leave that to the experts. But I ...

How To Set Up Your Marketing To Generate New Business While You Sleep

28 September 2020 How To's

As the owner or manager of a growing business, your focus is on the work you do for your clients and rightly so. You are probably busy running your busy that you have little time to spend on marketing right? Marketing is usually one of those agenda items that is ...

Archive

Mixtape Marketing: Crafting the Perfect Content Playlist – How to Mix Different Types of Content for Max Engagement

Exchanging Junior Rates For Senior Skills

This is how to TALK to me during a pandemic!

Let these Marketing Elves help you kick arse in 2022

Tips to engaging a marketing consultant or agency.

Simple Ways to show your expertise

Biggest mistakes when building a new website from a marketing perspective

How To Set Up Your Marketing To Generate New Business While You Sleep

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