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This is how to TALK to me during a pandemic!

One of my biggest frustrations during this pandemic is the poor communication on websites, particularly government websites So, so, so much generic blah that tells you nothing. Links that send you back to where you were, misinformation from the same department And don’t even start me on finally get through to someone ...

5 ways to help your support staff execute your marketing even if they have no idea what they are doing.

It is not uncommon in many businesses, especially professional services firms to expect the receptionist, admin support, or a junior staff member to execute basic marketing on their behalf. But here is the big problem with that (and why it usually fails)…. They literally throw them in the deep end, throw a ...