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MTV & The Birth of Viral Marketing – How Music Videos Set the Stage for Modern Content Trends

Content & Storytelling, creative campaigns, Digital strategy, Inspiration, Marketing Strategy
Ah, the 1980s—a time of neon lights, big hair, and an explosion of pop culture that still influences the digital world today. One of the biggest game-changers of the decade? MTV. Launched on August 1, 1981, MTV didn’t just revolutionize music—it redefined how content was marketed, setting the foundation for ...

Back to the Future: Nostalgia Marketing That Works – Why 80s Throwbacks Still Capture Audience Attention

Content & Storytelling, creative campaigns, Digital strategy, General Digital, Inspiration, Marketing Strategy
There’s something about the ‘80s that just won’t quit. From fashion trends to blockbuster movie reboots, the decade is alive and thriving in today’s pop culture. But why does ‘80s nostalgia marketing work so well? And how do brands successfully leverage this time-traveling magic? Buckle up, because we’re about to ...

Mixtape Marketing: Crafting the Perfect Content Playlist – How to Mix Different Types of Content for Max Engagement

Content & Storytelling, creative campaigns, Digital strategy, General Digital, How To's, Inspiration, Marketing Strategy
Rewind to the '80s: When Mixtapes Ruled the World Ah, the '80s – a neon-lit era of big hair, synth beats, and, of course, the ultimate symbol of love, friendship, and self-expression: the mixtape. Carefully curated, a mixtape wasn’t just a collection of random songs; it was a journey, a vibe, ...

Roller Rinks & Brand Loyalty – How 80s Social Trends Can Inspire Modern Customer Engagement

Branding, Business & Marketing, Digital strategy, General Digital, Inspiration, Marketing Strategy
The 1980s were a golden age of neon lights, big hair, and unforgettable social experiences. Among the many cultural icons of the era, roller rinks stood out as more than just a weekend pastime—they were a hub of social connection, self-expression, and community engagement. But brands can learn valuable lessons ...
direct marketing evolution

From Cassettes to Clicks: The Evolution of Direct Marketing

Business & Marketing, Digital strategy, General Digital, Inspiration, Marketing Strategy
The 80s: Direct Marketing’s Golden Age Ah, the 1980s—a time of neon lights, big hair, and even bigger marketing budgets! Direct marketing was booming, with brands reaching consumers through catalogues, TV infomercials, and, of course those salesy direct mailers. Companies relied heavily on mail-order campaigns, telemarketing, and print ads in magazines ...

Big Hair, Big Ideas: Bold Marketing Moves That Stand Out

Business & Marketing, creative campaigns, Digital strategy, General Digital, Inspiration, Marketing Strategy
Your Guide to Going Big with Campaigns – 80s Style! The 1980s was an era of excess, electrifying energy, and unforgettable branding. (and I personally loved it)  From neon-soaked visuals to larger-than-life personalities, companies that dared to go bold made a lasting impact. If you want to channel that 80s spirit ...
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