Entries by Tanya Williams

Entertaining Marketing Is The New Black

“Let me entertain you!” Robbie Williams had it right when he belted out those lyrics. We live in a world of entertainment. Our obsession with Netflix binges, stupid cat videos on YouTube or expecting the latest blockbuster to deliver some much… As much as you might not like to hear this, entertainment extends into business. […]

What a marketing role is NOT!

My fellow marketers and I are not happy! Someone, please explain to me why employers expect a marketing person to be able to fulfil multiple roles when they are hired to do one. I saw this post in a marketing group and I have seen so many roles advertised by recruiters that are similar. It […]

This is how to TALK to me during a pandemic!

One of my biggest frustrations during this pandemic is the poor communication on websites, particularly government websites So, so, so much generic blah that tells you nothing. Links that send you back to where you were, misinformation from the same department And don’t even start me on finally get through to someone in the call […]

Less Social, More Communication

I have been preaching this for a long time. STOP putting all your eggs into the social media basket and expecting it to deliver. Much like the Easter Bunny, it will disappoint you when it doesn’t deliver, exactly what you want. Remember the days when we didn’t have social media. Businesses survived pretty well without […]

Do You Know About The New Newsletter Option On LinkedIn?

Like most social media channel, LinkedIn makes regular updates to (hopefully) improve their offering. You may have realised that you can now write articles on your Company Page which used to only be available on your personal profile. The newsletter feature is an extension of articles to your personal profile. Now you may not have […]

Have you been avoiding the C word in your marketing strategy? This is why that’s a big mistake that could cost you sales.

I cannot believe I am writing about a blog post about that C word – Christmas! What C-word did YOU think I was talking about? C’mon peeps as if I would use that word…. The C-word in question is one that sneaks up way too quickly then all of a sudden, we are celebrating Christmas […]