Entries by Tanya Williams

5 ways to help your support staff execute your marketing even if they have no idea what they are doing.

It is not uncommon in many businesses, especially professional services firms to expect the receptionist, admin support, or a junior staff member to execute basic marketing on their behalf. But here is the big problem with that (and why it usually fails)…. They literally throw them in the deep end, throw a bunch of tasks […]