Entries by Tanya Williams

Call Tracking and How It Can Help You Market Better

Marketers and business owners might recognize call tracking as a resource that allows them to direct and sort calls from campaigns, and to collect data based on said calls. In hindsight, this concept might make call tracking an ordinary resource. However, using this correctly can have vast implications towards the way your marketing campaigns can […]

Why Yappy Hour makes pawfect sense

Yappy Hour is part learning, part puppy therapy. During Yappy Hour you can interact, cuddle and play with my dogs whilst at the same time I teach you some digital stuff to help you upskill. It’s a digital marketing workshop with dogs. As Chief of Everything at Digital Conversations, I have over 20 years marketing […]

How to use a Chatbot for business?

You have probably heard the term Chatbot but don’t really know what it is. You have likely already interacted with a Chatbot and not even realised. They’ve been around for decades however recently a new wave of chatbots has created an accessible & affordable platform for many businesses. What is a Chatbot? Bot is a […]

You are selling attention

Marketing is all about selling attention. Attention, eyeballs and visibility on your brand. How do you get it? Why do you want it? When do you want it? Who do you want it from? The average attention span of a human is 7 seconds. That is less than the attention span of a goldfish at […]

Real Life Digital Mistakes & How to Overcome Them Series #4

As part of the Real-life Digital F**Ups Series here is another one that is, unfortunately, way too common. (often thanks to some dodgy SEO salespeople offering all sorts of promises) Search engine marketing can be very effective and powerful for some businesses HOWEVER do not spend money driving traffic to your website only to not […]

Real Life Digital F**ups & How To Overcome Them

As mentioned in the last blog, I am going to share with you common mistakes that businesses are making on their digital channels. Today’s article is short but very powerful. You ready? When you promote a product or service on a social media channel or website, link directly to that product. Especially if this is […]

10 Commandments of Digital

Thou shalt use technology to thy advantage and not for the sake of it Thou shalt leverage marketing opportunities across many digital channels Thou shalt start with the basics then move to more advanced technology Thous shalt always think of the customers needs when designed digital platforms Thou shalt measure results & metrics Thou shalt […]