I never thought that getting back from the best holiday of my life would be a huge shock to the system it was on 17th March 2020. I’d gone from being in paradise in the Maldives into being in enforced self-isolation for 2 weeks (which after spending 2 full weeks with hubby was definitely a […]
As life & routines changed overnight, people moved online to get news, updates, be entertained and communicate. Social media became an even more important tool for connection. Sprout Social reviewed the data from 20,000 customers to ascertain how COVID-19 has changed the way people are engaging and posting on social media. Overall, they found that […]
During times when the market dramatically changes, it is important to pivot your product to meet changing demand. To keep you inspired, I have found a bunch of great real-life examples of companies around the world that have pivoted their offering and it’s not only working for them, but they are showing there communities that […]
When major changes happen like losing your job, the first reaction is often panic! That is only natural as there is a massive fear of the unknown. So once the fear subsides and you have polished off that bottle of wine, it is time to create a plan to help you find a new role […]
Now is not the time to pause your marketing. You need to stay highly visible, you need more communication (not less) and you need to keep the market share you have through your visibility and communication. In part 1, I explored reviewing your strategy, content and ideal clients. In Part 2, I am going to […]
The whole world is online right now! Anyone predominantly playing in the offline world should be focused on getting online and fast. The big question is – should you pause or pivot your marketing? What do I mean by pivot? Pivot is nothing more than keeping one foot in contact with the ground and using […]
There are loads of questions being asked about marketing during COVID-19. What should I do? Can I still market my business without looking insensitive? Should I pivot or pause? Let me answer a few of the most common questions here for you Should I continue to promote my business on social media? Should my social […]
I wonder how many people that have always wanted to work from home are not prepared for the reality of it. (or regret wishing that). As offices move to remote working, communication with your team and amongst your team members is vital due to the loss of daily face to face contact. Right now, many […]
Marketing nowadays has become more and more complicated. With the advent of digital channels like social media, email, and websites, it’s difficult to propel growth if you focus on brand-centric promotions and marketing tactics. People nowadays hate being marketed at. They know sales talk and it’s a big turn-off for them. So how do we […]
What is happening in the world has been unexpected for sure and it is going to force us all out of our comfort zone. It also provides an opportunity to improve your digital offering. With the offline world being reliant on the online world, now is your chance to ‘digitize’ your business and look at […]