Entries by Tanya Williams
Why Isn’t Your Social Media Working?
The rules of social media have changed dramatically since 2010 when it became mainstream. What worked then certainly does not now. With so many businesses relying heavily on social to drive leads and generate traffic, it often leaves many business owners shaking their heads and wondering why they are not seeing results. So, let’s look […]
It’s Time For Some ‘Screenless’ Marketing
The headline alone might have put you into a cold sweat. What do you mean? How can I market to someone without them being on their phone or laptop? OMG, no social media! No Facebook ads! No Reels!! OMG what can I do? We live on screens most of the day, so I don’t understand […]
Loyalty Costs Less Than Facebook Ads
I just don’t understand this? Why do businesses put so much emphasis, time and effort on attracting new clients instead of communicating and upselling with existing clients? Why are you watering the neighbours’ grass instead of watering your own first? Too much emphasis is put on running Facebook ads, having special offers for new clients […]
FREE Underutilised Marketing Real Estate That You Are Neglecting
When it comes to marketing, you want as many eyeballs as possible on your business. Which means you need to plaster your marketing messages wherever you can. Remember it can take up 31 touchpoints with your business, before anyone reaches out to you (eeek). I don’t say that to scare you – I say it […]
Emily in Paris is giving marketing a bad name
I love Emily in Paris. It’s a cute, quirky, easy-to-watch series on Netflix about a girl who moves to Paris to work in an agency as a social media manager. It was Netflix’s most popular comedy series in 2020 with over 58 million households watching it within its first 28 days. However, it’s the depiction of […]
How To Use Your Database More Effectively
So, you have a marketing database of some sort. That’s great. There is no point in having this list unless you are actually going to use it. Remember one of the keys to have successful marketing is to have consistent marketing. And your database plays a big role in that. But how do you use […]
Entertaining Marketing Is The New Black
“Let me entertain you!” Robbie Williams had it right when he belted out those lyrics. We live in a world of entertainment. Our obsession with Netflix binges, stupid cat videos on YouTube or expecting the latest blockbuster to deliver some much… As much as you might not like to hear this, entertainment extends into business. […]
What a marketing role is NOT!
My fellow marketers and I are not happy! Someone, please explain to me why employers expect a marketing person to be able to fulfil multiple roles when they are hired to do one. I saw this post in a marketing group and I have seen so many roles advertised by recruiters that are similar. It […]
This is how to TALK to me during a pandemic!
One of my biggest frustrations during this pandemic is the poor communication on websites, particularly government websites So, so, so much generic blah that tells you nothing. Links that send you back to where you were, misinformation from the same department And don’t even start me on finally get through to someone in the call […]