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5 Digital Myths Exposed

General Digital
Don’t believe everything you read or hear about digital, particularly if it sounds too good to be true. Unfortunately there are some unscrupulous operators out there (like in any industry) that just want to grab some of your hard earned dollars. Here are a 5 digital myths exposed: If you ...

I don’t believe in New Years Resolutions

General Digital
I don't believe in making New Years resolutions as they rarely last past the first week of January. I do however believe in setting goals and making a list of what I'd like to achieve in the next 12 months in business and personally. I recently read a great article by ...

There’s a social specialist on every corner!!

Social Media
As a digital strategist and chief of digital experiences I immerse myself in the world of digital every single day. After many years working in all facets of the industry I consider my ‘bullshit radar’ highly tuned. But lately it seems every second person is a so called ‘social media expert’. ...

Digital customer service – do you pass or fail?

Social Media
Often a digital channel will be the first interaction with a potential customer so it is vital that you give a great first impression. Most of your digital enquiries will come via email and social media so regular monitoring of these channels is the first step in digital customer services and ...

The 1% strategy

General Digital
As high achievers, entrepreneurs and busy corporates we are often goal focused right? What are our goals & milestones for the week, month or year? How do we get there? Where do we start? It often seems overwhelming and like everything in life, if it’s too hard, then we often ...

How answering your email can increase your sales

Social Media
One thing that always baffles me us why businesses spend thousands of dollars on advertising then can't even answer a customer enquiry via email. Why, why, why?? This makes absolutely NO sense. These are the businesses that complain that their ad campaigns didn't work when it actual fact the received leads ...
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