Tanya Williams, Author at Digital Conversations

Once upon a time there was a digital princess… who wrote a book

25 April 2016 Digital tools

Once upon a time there was a digital princess called Tanya. She had a dream of one day writing a book that would help businesses & startups understand how to use digital to grow their business. She knew it would take many, many hours and lots of resources to make ...

How to send a personalised LinkedIn invite from your phone

12 April 2016 Law Firm Marketing, Social Media

If you are like me and use LinkedIn to connect and educate your audience, one of the biggest frustrations I have is not being able to send a personalised connection from my phone. Well I have just discovered a quick hack for you on how you can send personalised LinkedIn ...

Here are 5 Digital Myths exposed

29 March 2016 General Digital

Don’t believe everything you read or hear about digital, particularly if it sounds too good to be true. Unfortunately there are some unscrupulous operators out there (like in any industry) that just want to grab some of your hard earned dollars. So in this blog I expose 5 digital myths: ...

How understanding RODI can drive your digital success

08 February 2016 Digital strategy, General Digital

Understanding the impact that digital has on your business is very important. Determining your RODI (Return On Digital Investment) will help you and your senior management team determine where & how much to invest into digital marketing? The great thing about digital is the ability to measure and test everything ...

Add some sparkle to your digital personality

08 February 2016 creative campaigns, General Digital

As a business it is important to show a personality that reflects the brand culture. Remember you are doing business with people so a human and relatable element to what you do is vital for success. You can add a little bit of sparkle to your digital personality. Even in the ...

Human to Human Marketing

05 February 2016 General Digital

For decades we have spoken about our audiences being business to consumer or business to business but regardless of what audience we have we are marketing to people. Yes it will be human to human. People haven’t changed but the way we need to communicate to them has The concept of ...

9/10 businesses dont see things from their customers perspective

01 February 2016 Digital strategy, General Digital

How do you know if you are doing digital right? A digital review of audit is necessary if you want to get insights from a customers perspective.

Are you using digital to sell?

30 January 2016 Digital strategy, Digital tools, General Digital

If you have a sales team (or are a salesperson) you will be very familiar with the terms budget, targets, KPI's and commission. I know how much work is involved in the entire process including updating CRM systems, paperwork, proposals and sales meetings. Ahhhh a boring but necessary evil of ...

What is a Digital Concierge QandA

29 January 2016 Digital strategy, General Digital

I have been asked a lot of questions recently about what a Digital Concierge is and how businesses can use this service. So I created a video to answer some of your questions. Yours in Digital. Tanya

Archive

Once upon a time there was a digital princess… who wrote a book

Here are 5 Digital Myths exposed

How understanding RODI can drive your digital success

Add some sparkle to your digital personality

Human to Human Marketing

9/10 businesses dont see things from their customers perspective

Are you using digital to sell?

What is a Digital Concierge QandA

Categories

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