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Kindness makes the world go round

General Digital
Every year at Xmas I think I should go and do something for a local charity and give back to people that don’t have what I am lucky enough to. I am talking about donating money, I do that all year round. I am referring to hands on, face to ...

What is Social Amplification?

Social Amplification, Social Media
Social amplification is the collision of people, culture and communication. It is about leveraging every moment of your digital marketing messages. Most companies use ‘hope as a strategy’ when it comes to marketing. They throw money into the wishing well and ‘hope’ it works. Doesn’t sound like a smart way to ...

How I survived a 5 day social media detox.

Social Media
Social media is very much part of my daily life, both personally and professionally. As a social media amplifier, I literally need to use it every day for my work and my client projects. So why did I set myself a challenge to go 5 days without it? Especially given ...

The power of THANK YOU in business

General Digital
When I was growing up I was taught to always say please and thank you. I was constantly reminded to say those words and why they were important. After all, this is basic manners, right? A simple thank you is the most basic form of politeness, recognized all over the world. It’s ...
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