I have been preaching video marketing for the past 2 years. Why? Because video is the top performing content type on all social media, which has led to Facebook, putting increased emphasis on video content. (I kept telling you). Zuck himself told you back in 2014 when he said that Facebook would be ‘mostly video’ in five years.
And in many of the workshops I run, I have said that Facebook is trying to compete with YouTube for the number 1 video channel and we are one step closer to that becoming a reality.
COMING SOON to a Facebook screen near you is Facebook Watch. This will be a dedicated video platform and in order to boost the performance of Facebook Watch, they have updated the News Feed algorithm to give priority to episodic-type video content which users return to, and videos that inspire interactoin and conversations, helping to boost platform engagement.
Facebook Watch will be made up of both live and recorded episodes which follow a theme or storyline. It will be personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About, “What’s Making People Laugh,” and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.
If you are serious about using Facebook for marketing you have to be doing video. Simple as that!
Some tips from Facebook to you:
- Create Habitual and Loyal Viewership
Facebook’s algorithm will favour video creators who are able to build a steady, returning audience. This means that the more people come back to watch your content the better the distribution of your content is likely to be.
- Respond to comments and questions
Given Facebook is working to encourage engagement, if you’re not actively seeking to engage and to ‘be social’ on social media, then you’re missing out on more opportunities to connect. Respond, interact, comment and act like a real person. People are behind screens so show your fans you are real and relatable.
- Share the link to your content across channels
Common sense this one, but if you want to ensure you maximise reach you need to share on other channels to drive traffic to your Facebook videos. Try tactics like including in e-mail lists, tweets, LinkedIn groups and Facebook lives.
- Consider how people might use Facebook search to find your video content.
Over 2 billion searches are made every day on Facebook so consider search habits on Facebook. Include detailed descriptions for each of your posts, ensure your page name and video titles include the name or brand that’s best known to your fans.
- Be Aware of Facebook’s Guidelines
You need to play by the rules peeps! Facebook has guidelines in place around authentic interactions and behaviours with a focus on promoting authentic engagement and meaningful interactions in a way that is consistent with their Integrity Guidelines. This means no baiting like asking for likes, tags or shares guys.
Facebook Watch will roll out their new Watch section, starting with a small group of US users which is pretty typical of new products they launch.
Facebook as more than 8 billion daily videos per day and it’s growing daily.
Do you still need a reason to do video content?
#facebook #facebookwatch #videomarketing