Digital Conversations Archives - Digital Conversations

9 reasons why you should STOP focusing on social media

10 November 2021 Law Firm Marketing, Social Media

It might seem strange that a digital marketing specialist is telling you to stop focusing on social media. Or does it? Social media has infiltrated our life, both personally and professionally. We have been trained by social media channels to the point of addiction. And much of it is driven by ...

9 GREAT reasons why a digital manager is a good business decision

22 October 2021 General Digital, Time Saving Marketing tips

“I don’t know what I don’t know”. It’s a common response when I ask business owners what they need to know or learn about marketing. That’s OK because you are focused on your clients and working for them. You cannot possibly know everything you need to about everything. I know very little ...

How To Create a Simple Lead Magnet Part 2

13 February 2021 Digital for recruiters, General Digital, Law Firm Marketing

In part 1 I looked at what a lead magnet was and why it is important for you to capture leads. In part 2 I am going to share the process to create a simple lead magnet for your business. The process Ask yourself these questions when you are creating a lead ...

How To Create a Simple Lead Magnet Part 1

08 February 2021 Digital for recruiters, General Digital, Law Firm Marketing

I see so many businesses are missing this basic marketing foundation. There is NO point in spending money on ads or SEO if you are not capturing visitor data. This is where a Lead Magnet can help you. A lead magnet is an incentive that marketers offer to potential buyers in exchange for their ...

9 Simple Ways To Drive Traffic to Your Site

05 February 2021 Digital for recruiters, General Digital, Law Firm Marketing, Traffic Drivers

Building website traffic is a great thing. Why do you want to drive traffic to your website? The main reason is to send potential client leads to a channel you own and control. Your website is 100% owned by you (unlike your social media channels). However, before you do all the work ...

What is your Christmas marketing strategy?

22 October 2020 Digital strategy, General Digital

I cannot believe I am writing about a blog post about that C word – Christmas! Every year it sneaks up way too quickly then all of a sudden we are celebrating Christmas parties with our teams and writing a list for Santa. So, given this has been the craziest year full ...

How To Set Up Your Marketing To Generate New Business While You Sleep

28 September 2020 How To's

As the owner or manager of a growing business, your focus is on the work you do for your clients and rightly so. You are probably busy running your busy that you have little time to spend on marketing right? Marketing is usually one of those agenda items that is ...

7 reasons why relying just on referrals is a very risky marketing strategy

07 July 2020 General Digital, Law Firm Marketing

Word of mouth referrals are fantastic. Your prospective client already has some level of trust in you since they have been referred to you by someone they know and trust. Many firms, rely on referral business to drive business growth, but should they? I have heard the phrase “I don’t need to ...

How COVID-19 has changed social media engagement

30 April 2020 Corona Specific Marketing

As life & routines changed overnight, people moved online to get news, updates, be entertained and communicate. Social media became an even more important tool for connection. Sprout Social reviewed the data from 20,000 customers to ascertain how COVID-19 has changed the way people are engaging and posting on social media. Overall, ...

Lost your job? Consider building your personal brand to find a new one

16 April 2020 Corona Specific Marketing, General Digital

When major changes happen like losing your job, the first reaction is often panic! That is only natural as there is a massive fear of the unknown. So once the fear subsides and you have polished off that bottle of wine, it is time to create a plan to help you ...

Archive

9 GREAT reasons why a digital manager is a good business decision

How To Create a Simple Lead Magnet Part 2

How To Create a Simple Lead Magnet Part 1

9 Simple Ways To Drive Traffic to Your Site

What is your Christmas marketing strategy?

How To Set Up Your Marketing To Generate New Business While You Sleep

7 reasons why relying just on referrals is a very risky marketing strategy

Lost your job? Consider building your personal brand to find a new one

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