General Digital Archives - Page 5 of 21

TIP: Engagement Is Just Starting A Conversation

09 May 2022 Digital strategy, General Digital, Marketing Strategy

You are probably sick of hearing the word ‘engagement’ and not in terms of two people tying the knot...LOL In the world of social media, the term engagement is put up on a pedestal as the holy grail of what you need to achieve. A simple Google Search for this (how to ...

Simple Ways To Capture Website Visitor Data

18 April 2022 Digital strategy, Digital tools, General Digital, Traffic Drivers

Your website should be treated than more just a brochure which, let’s face it, many professional service firms do. Your website should generate leads, allow clients to book meetings, buy online (easily) as well as get valuable information to help them solve a problem. If you want visitors to buy from you, ...

Who Said You HAVE To Be On Social Media To Market Your Business?

11 April 2022 Digital strategy, General Digital, Marketing Strategy, Social Media, Time Saving Marketing tips

Here is a big myth that is simply not true: You DO NOT have to be on social media to market your business. (I am sure Mark Z started those rumours and they have spread around the world.) Certainly social media has its place in business. I am not denying that it is ...

Do You Know What The Real Cost Of Social Media Is To Your Business?

11 April 2022 Digital strategy, General Digital, Marketing Strategy, Social Media, Time Saving Marketing tips

If I told you that FREE Facebook post which you get little result from actually costs you $250 would you continue to spend the time on it? Every marketing expert will tell you that you have to use social media to market your business. You’ve heard it 100’s of times already!! But ACTUALLY ...

It Is Time To Put More Focus Into Your Database

04 April 2022 Digital strategy, General Digital

Regardless of if you have a list of customers on an excel spreadsheet or you have a fancy CRM system which you probably rarely use, your database is fast becoming one of your most important assets. One reason is because it is an asset you 100% own, unlike your social media ...

Should Your Content Educate, Entertain or Sell?

21 March 2022 Content & Storytelling, creative campaigns, Digital strategy, General Digital

Does the best content marketing educate people who have questions, entertain an audience, or sell products and services to prospects? The answer…is yes (it can be all 3). While we are sick of being sold to, there is a reason why we consume certain content. We are looking for a solution ...

Loyalty Costs Less Than Facebook Ads

08 February 2022 General Digital

I just don’t understand this? Why do businesses put so much emphasis, time and effort on attracting new clients instead of communicating and upselling with existing clients? Why are you watering the neighbours' grass instead of watering your own first? Too much emphasis is put on running Facebook ads, having special offers ...

FREE Underutilised Marketing Real Estate That You Are Neglecting

07 February 2022 Digital strategy, General Digital, Traffic Drivers

When it comes to marketing, you want as many eyeballs as possible on your business. Which means you need to plaster your marketing messages wherever you can. Remember it can take up 31 touchpoints with your business, before anyone reaches out to you (eeek). I don’t say that to scare you ...

Archive

Simple Ways To Capture Website Visitor Data

It Is Time To Put More Focus Into Your Database

Should Your Content Educate, Entertain or Sell?

Loyalty Costs Less Than Facebook Ads

FREE Underutilised Marketing Real Estate That You Are Neglecting

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