Tanya Williams, Author at Digital Conversations

Do You Feel Like You Are Becoming A Slave To Social Media?

07 April 2022 Digital strategy, General Digital, Marketing Strategy, Social Media, Time Saving Marketing tips

Do you feel like you are becoming a slave to social? It totally feels like it. All the ‘so called’ experts keep telling us we can master it if we do THIS one thing or THIS one thing. And of course they have the solution that is going to solve all your social ...

9 Reasons Why It’s Dangerous To Rely On Social Media Marketing

05 April 2022 Marketing Strategy, Social Media, Time Saving Marketing tips

Look at what most companies are focusing on with their marketing efforts and you will likely see social media at the top of the list. But it is dangerous to put so much focus on it. Who said you HAVE to be on social media to market your business? That is a ...

It Is Time To Put More Focus Into Your Database

04 April 2022 Digital strategy, General Digital

Regardless of if you have a list of customers on an excel spreadsheet or you have a fancy CRM system which you probably rarely use, your database is fast becoming one of your most important assets. One reason is because it is an asset you 100% own, unlike your social media ...

Should Your Content Educate, Entertain or Sell?

21 March 2022 Content & Storytelling, creative campaigns, Digital strategy, General Digital

Does the best content marketing educate people who have questions, entertain an audience, or sell products and services to prospects? The answer…is yes (it can be all 3). While we are sick of being sold to, there is a reason why we consume certain content. We are looking for a solution ...

It’s Time For Some ‘Screenless’ Marketing

21 February 2022 Marketing Strategy

The headline alone might have put you into a cold sweat. What do you mean? How can I market to someone without them being on their phone or laptop? OMG, no social media! No Facebook ads! No Reels!! OMG what can I do? We live on screens most of the day, so I don’t understand ...

Loyalty Costs Less Than Facebook Ads

08 February 2022 General Digital

I just don’t understand this? Why do businesses put so much emphasis, time and effort on attracting new clients instead of communicating and upselling with existing clients? Why are you watering the neighbours' grass instead of watering your own first? Too much emphasis is put on running Facebook ads, having special offers ...

FREE Underutilised Marketing Real Estate That You Are Neglecting

07 February 2022 Digital strategy, General Digital, Traffic Drivers

When it comes to marketing, you want as many eyeballs as possible on your business. Which means you need to plaster your marketing messages wherever you can. Remember it can take up 31 touchpoints with your business, before anyone reaches out to you (eeek). I don’t say that to scare you ...

Emily in Paris is giving marketing a bad name

25 January 2022 Social Media

I love Emily in Paris. It’s a cute, quirky, easy-to-watch series on Netflix about a girl who moves to Paris to work in an agency as a social media manager. It was Netflix’s most popular comedy series in 2020 with over 58 million households watching it within its first 28 days. However, it’s ...

Archive

It Is Time To Put More Focus Into Your Database

Should Your Content Educate, Entertain or Sell?

It’s Time For Some ‘Screenless’ Marketing

Loyalty Costs Less Than Facebook Ads

FREE Underutilised Marketing Real Estate That You Are Neglecting

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