General Digital Archives - Page 12 of 20

Your goal for 2018 is to stop the scroll.

31 December 2017 General Digital, Social Media

What is one of the most common things you do each day and probably don’t even notice it? A clue it starts with S… It is the scroll. We are all scrolling through emails, social media, Google and in our quest to get what we want fast, something needs to ...

Writing a ‘big girls’ book

29 November 2017 General Digital

When I started out on this book writing journey I didn’t really know what it was going to look like. I figured I would just sit at my desk and pump out a heap of words than someone would read it, make some tweaks and abracadabra you had a book. Turns ...

Answers to the 5 most asked digital questions from recruiters & law firms

03 November 2017 General Digital, Law Firm Marketing

As a digital specialist, I have all types of digital conversations with businesses I meet at events and workshops I am running, on social media groups and with businesses. There are several questions that keep coming up repeatedly so this blog answers 5 of the most common questions I hear ...

How to turn your employees into marketing super hero’s?

21 October 2017 Digital for recruiters, General Digital

Your staff is one of your biggest untapped resources. Most of your recruitment team have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It ...

What to look for when hiring a Digital Manager

02 October 2017 General Digital

I was prompted to write this after having a very similar conversation with a few people over the past few weeks around hiring a digital marketing person to work in their business. Between each conversation there were some common issues: Don’t know what I don’t know > as I don’t ...

CEO’s stop leaving your personal and company branding to your marketing teams

06 September 2017 Digital strategy, General Digital

Are you one of the 61% of CEO’s that doesn’t have a social media presence? Hard to believe that many CEO’s don’t understand the importance of a social media presence for their personal brand and credibility. It amazes me how many CEO’s, directors and business owners have little or a very ...

Shoes & Digital – the perfect pair!

04 September 2017 General Digital

Everyone that knows me knows that I looove my shoes. As the former owner of an online shoe store & a current owner of my own digital consultancy, I know shoes and I also know digital. And the two are a perfect fit (pun intended). So, what do they have in ...

Are you bench markKETing?

24 August 2017 General Digital

When it comes to the world of marketing, too often we compare ourselves to other businesses to measure our success. This is particularly relevant when it comes to marketing. I call this process bench marketing. (do you love that play on words)? It's defined as comparing your marketing communication with ...

How to stand out in a sea of sameness in our digital world

25 July 2017 General Digital

Guest Blog by Tracey Mathers. In today’s competitive marketplace how do we stand out in a sea of sameness? There are lots of people doing what we do, how can we make sure people see us? The first thing is you can’t sell a secret, so if you are not putting yourself ...

People should be at the centre of your digital marketing

05 July 2017 Digital for recruiters, Digital strategy, General Digital

Digital technology is an enabler. It is a tool to help you reach an audience, manage your systems and processes and help you get found to name just a few benefits. Many businesses see digital technology as a solution to all their problems Through the many conversations I have with businesses ...

Archive

Writing a ‘big girls’ book

Answers to the 5 most asked digital questions from recruiters & law firms

How to turn your employees into marketing super hero’s?

What to look for when hiring a Digital Manager

CEO’s stop leaving your personal and company branding to your marketing teams

Shoes & Digital – the perfect pair!

Are you bench markKETing?

People should be at the centre of your digital marketing

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