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10 Commandments of Digital

  • Thou shalt use technology to thy advantage and not for the sake of it
  • Thou shalt leverage marketing opportunities across many digital channels
  • Thou shalt start with the basics then move to more advanced technology
  • Thous shalt always think of the customers needs when designed digital platforms
  • Thou shalt measure results & metrics
  • Thou shalt trial and tweak to refine your offering
  • Thou shalt seek advice and outsource to experts
  • Thou shalt use the many free digital tools available to be more effective
  • Thou shalt educate myself on my options and new innovations
  • Thou shalt understand that I must be using digital technology or I will get left behind
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