General Digital Archives - Page 13 of 20

What is your digital why?

21 June 2017 Digital strategy, General Digital

You might have heard speakers and industry experts talk about understanding your why when it comes to being in business. Why do you do what you do? What is your purpose or why? I often ask clients the same thing when they come to me and say they want to implement ...

What to look for when hiring a digital manager?

17 June 2017 Digital for recruiters, General Digital

I was prompted to write this after having a very similar conversation with a few people this week around hiring a digital marketing person to work in their business. Between each conversation there were some common issues: Don’t know what I don’t know > as I don’t know digital I ...

Digital success is all about the right ingredients

08 June 2017 Digital strategy, General Digital

Anyone that knows me knows that I do not cook so talking about ingredients is a little ironic. But the analogy I am using is a good one to explain how digital marketing can be successful so I have the oven on (virtually speaking) and I am ready to create. We are ...

Why employee brand ambassadors are the next big thing in marketing

25 May 2017 creative campaigns, Digital strategy, General Digital, Social Media

I always find it interesting to have conversations with recruiters about candidates and their role in their business. Now of course, they are extremely important as without candidates you don’t have a business. But one thing that is evident in my personal experiences is that what recruiters are saying and what ...

This is what happens when you keep putting off digital when you have a traditional business

10 May 2017 General Digital, Law Firm Marketing

With the explosion of digital and social media usage over the past years, brands have been made increasingly vulnerable to digital and social media. Digital impacts every business and if you keep putting it off you are not serious about future-proofing your business. Some of the excuses I hear for not ...

Are you using digital to sell?

05 May 2017 General Digital, Social Media

If you have a sales team (or are a salesperson) you will be very familiar with the terms budget, targets, KPI's and commission. I know how much work is involved in the entire process including updating CRM systems, paperwork, proposals and sales meetings. The boring but necessary evil of being ...

How your staff can increase your brands digital visibility.

30 April 2017 General Digital

Your staff is one of your biggest untapped resources. Most staff have some sort of digital footprint or presence on social media and other digital channels so doesn’t it make sense to tap into that and leverage it for the company and your staff’s personal development? It is like a ...

Why aren’t universities teaching real life digital skills?

22 April 2017 General Digital

I haven’t been to university since I did my marketing degree which was before the age of social media and the strong digital world we now live in. So I was totally dumbfounded to find out that universities aren’t teaching students digital skills. I have had conversations in recent months with ...

My second favourite F word (the one that every business should use) is…

02 April 2017 General Digital

Before you start thinking about the inappropriate use of language think again and get your mind out of the gutter! There are thousands of words that start with F and have more than 4 letters. This particular F word has five letters and is one that every business owner, CEO ...

Where do I start with digital?

14 February 2017 Digital strategy, General Digital

What I love about digital is the massive scope and opportunities made available to anyone, anywhere, anytime to promote your product. Sometimes this can be overwhelming due to the shear volume of choice. It doesn’t need to be overwhelming if you remember a few basic rules. Keep it simple – ...

Archive

What is your digital why?

What to look for when hiring a digital manager?

Digital success is all about the right ingredients

This is what happens when you keep putting off digital when you have a traditional business

How your staff can increase your brands digital visibility.

My second favourite F word (the one that every business should use) is…

Where do I start with digital?

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