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Do you want to own or rent your social media channels?

Social Media
Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before. However, the one thing that many businesses forget is that they ...

Hear Me Speak

I am described as effervescent, fun, full of energy, and savvy but can back it up with relevant knowledge for my audience. I am a straight-talking, heel-wearing, pink-loving Tradigital Strategist with over 25 years of experience in marketing, digital, sales & innovation (ouch, makes me sound old). In my day-to-day role, I ...

What to look for when hiring a Digital Manager

General Digital
I was prompted to write this after having a very similar conversation with a few people over the past few weeks around hiring a digital marketing person to work in their business. Between each conversation there were some common issues: Don’t know what I don’t know > as I don’t ...

Social media is a traffic driver – don’t get run over!

Social Media
A big mistake that many businesses make is put all their time and energy into building fans and engagement on their social media channels than forgetting to push them to their own platforms. If you didn’t already know, you don’t own anything on your social media channels. Yes, that includes the ...
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