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Why Yappy Hour makes pawfect sense

General Digital
Yappy Hour is part learning, part puppy therapy. During Yappy Hour you can interact, cuddle and play with my dogs whilst at the same time I teach you some digital stuff to help you upskill. It's a digital marketing workshop with dogs. As Chief of Everything at Digital Conversations, I ...

You are selling attention

General Digital
Marketing is all about selling attention. Attention, eyeballs and visibility on your brand. How do you get it? Why do you want it? When do you want it? Who do you want it from? The average attention span of a human is 7 seconds. That is less than the attention span ...

Real Life Digital Mistakes & How to Overcome Them Series #4

General Digital
As part of the Real-life Digital F**Ups Series here is another one that is, unfortunately, way too common. (often thanks to some dodgy SEO salespeople offering all sorts of promises) Search engine marketing can be very effective and powerful for some businesses HOWEVER do not spend money driving traffic to your ...

Real Life Digital F**ups & How To Overcome Them

General Digital
As mentioned in the last blog, I am going to share with you common mistakes that businesses are making on their digital channels. Today’s article is short but very powerful. You ready? When you promote a product or service on a social media channel or website, link directly to that ...

10 Commandments of Digital

General Digital
Thou shalt use technology to thy advantage and not for the sake of it Thou shalt leverage marketing opportunities across many digital channels Thou shalt start with the basics then move to more advanced technology Thous shalt always think of the customers needs when designed digital platforms Thou shalt ...
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