As part of the Real-Life, Digital F*ups series here is another one that is, unfortunately, a common one.
If you are going to run Facebook Ad Campaigns then make sure you respond to messages from customers who are asking buying questions from you. Sounds simple right?
Believe it or not, this has happened to me multiple times.
Recently I was in the market for a new fitness option. I wanted to mix it up and saw a Facebook ad pop up on my feed for a local Bootcamp style program.
The ad and website didn’t answer my questions, so I direct messaged them. And I waited and I waited…..
3 weeks later I heard back from them. 3weeks!!!! And in that time, guess what, I had bought somewhere else.
If this company was looking at their campaign and their ROI I am sure they wouldn’t take unanswered sales messages into account. It would be interesting to see how many sales they lost by missing this last vital step in the process.
Your job isn’t done when you place your ad. It’s done when you convert someone to a happy customer. You wouldn’t run a radio campaign then ignore people that came into your store, so why do you do it on your digital channels #epicfail
So, what should you do?
Respond. Be present. If you are going to be on social media you need to be ON social media. You cannot just tap in and out when you feel like. This is particularly important if you are investing in Facebook ads.
These are not groundbreaking solutions people. It is all common sense stuff so take the time to do it right and maximise the results of your efforts.