Digital Conversations
  • Home
  • My Story
    • Client Outcomes
    • What I value
    • Featured media
  • Digital Solutions
    • Marketing Foundations Package
    • Digital Coaching & Consulting
    • Done For You – Digital Marketing for Busy Business Owners
    • Leverage Marketing Results
    • Join my FREE Visibility Challenge
  • Marketing Hub for Law Firms
  • Marketing Resources
    • Become a Strategic Partner
    • The Digital Blog
    • Video Tips
    • 365 Social Media Posts
    • Free Fact Sheets
  • Training
    • KeyNote Speaker
    • Marketing Workshops & Trainings
    • Online Courses
  • Connect
    • Got Questions?
  • Search
  • Menu
  • Facebook
  • Linkedin
  • Youtube

Your customers want to date you – Stop selling and start storytelling

May 21, 2015/in Content & Storytelling, Social Media /by Tanya Williams

Just like our favourite fairytales, a digital story is designed to educate and entertain us. Your customers are very savvy and will run a mile if you try and sell to them. The most successful tactics are ones which create a two way conversation or story rather than pure sales messages.

storytelling

Look through any Facebook feed and you will see post after post of sales messages. This is called push content where you are pushing messages out to an audience and it is one way communication. You are not trying to create a dialogue, simply forcing your message onto your fans. Your customers don’t want to be sold to but they do want to buy? Confused? Don’t me. They just want to get to you a little first, understand who you are, and why they should part with their hard earned dollars.  They want to date you a little bit first so they get to know and social media is a perfect medium for this.

They see through those silly sales and I am personally sick of the Facebook ads that promise to solve all your problems with a click of a button.  To really be successful you need to be real & share relevant information. No fluff, no bullshit! Customers want to see behind the scenes (the good and the bad), they want to know you are human, after all we live in the world of people to people marketing.

This is why content & social engagement is vital and being smarter will make you stand out in your industry and allow you to engage more customers. Here are 3 tips to get you started:

  • Understand your audience – you need to understand who your audience is, what they want to know more about, which digital channels they are using and how they want to receive information eg: video, podcasts, text? Once you know this you will be able to create relevant content that makes it easy for them to consume.
  • Have a plan – don’t just jump into the deep end of the pool. Take time to really think about your content plan. Think about how you want your content to be portrayed from a brand perspective, how much you need to be communicating, types of messages etc. A content plan will give you a clear direction and stop you wasting valuable time on the wrong things
  • Invest time & resources– you will need to invest time & resources in to the process. Engage an expert if needed but at the very least it will cost you some time to create great content that tells your brand storytelling. The content that gets a lot of engagement and shares has taken time to create. It doesn’t just happen (usually)

Your goal should be to create content that informs, engages and starts a two way conversation with your customers. Stop shouting at your customers and start wooing them and you will start to see a different reaction.  And they all lived happily ever after!

 

Tags: content marketing, Digital Conversations, Digital storytelling, Digital strategy, people to people marketing, social engagement, social media marketing, social media strategy, storytelling, Tanya Williams, two way communication
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Linkedin
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://www.digitalconversations.com.au/wp-content/uploads/2015/05/storytelling2.jpg 168 300 Tanya Williams https://www.digitalconversations.com.au/wp-content/uploads/2017/04/1710-Digital-Conversations-logo-FINAL.jpg Tanya Williams2015-05-21 21:09:462017-01-19 10:50:52Your customers want to date you - Stop selling and start storytelling
You might also like
Are you smarter than your competitors or do you just have a bigger marketing budget?
Once upon a time there was a digital princess… who wrote a book
Listen with your ears
Help your candidates be better candidates
Step away from the 'Boost Post' Button until you read this
The 1% strategy
Alignment above all else!
Word of click is the closest thing to word of mouth

Categories

  • Content & Storytelling
  • Corona Specific Marketing
  • creative campaigns
  • Digital for recruiters
  • digital in retail
  • Digital strategy
  • Digital tools
  • General Digital
  • How To's
  • Law Firm Marketing
  • Marketing Resources & Tools
  • Podcasts
  • Social Amplification
  • Social Media
  • Time Saving Marketing tips
  • Traffic Drivers
  • Uncategorized
  • Video Tips

Recent Posts

  • 5 Simple Ways to Show Your LinkedIn Profile Some LoveJanuary 5, 2021 - 11:46 am
  • Biggest mistakes when building a new website from a marketing perspective December 17, 2020 - 8:35 am
  • Is your social media attracting potential burglars at Xmas? Here are tips to avoid this fatal mistakeDecember 8, 2020 - 1:22 pm
  • How to avoid social media mishaps at your Christmas partyNovember 21, 2020 - 11:47 am
  • 3R Strategy – Recycle, Repurpose & Re-use your ContentNovember 13, 2020 - 2:35 am
  • 7 Steps to Marketing Made SimpleNovember 13, 2020 - 2:29 am
  • Christmas marketingWhat is your Christmas marketing strategy?October 22, 2020 - 1:45 pm
  • Social Media – Good or Evil?October 5, 2020 - 1:22 pm
  • 7 reasons why relying just on referrals is a very risky marketing strategyJuly 7, 2020 - 2:23 pm
  • Take your Dog to Work DayJune 25, 2020 - 1:49 pm
© 2016 Digital Conversations. All Rights Reserved | Site Designed by Sitemost | Hosted by Ingenuity Hosting | Privacy Policy
  • Facebook
  • Linkedin
  • Youtube
Tradigital World presentation at DepotX Digital Strategy Summit 2015
Scroll to top