We live in a digital world and the impact that digital innovation & technology has on the changing consumer journey is vitally important for brands to recognise and understand. Digital strategy plays an important role for all businesses in order to provide a clear direction in this fast paced, evolving digital world
The team from SE Corp put on the first Digital Strategy Summit at Sheraton on the Park on 14 & 15thMay and bought together C level executives from the top companies in the country to discuss how to harness digital disruption and the velocity of digital change that is occurring.
I didn’t get to listen to all the speakers during the event as we were conducting interviews for our Having Digital Conversations series, however there did seem to be some reoccurring themes of conversation. One of which was around education and how their needs to be a change in what universities are currently delivering and introduce courses that are more relevant to the digital industry needs.
A lot of conversation also around big data with some great stats shared from Gabriel Garcia from Expedia, and how that is impacting marketing teams to understand their customer in order to introduce more programmatic style communication back to its audiences.
In the POD session I spoke about Tradigital being the new black and how some of the leading brands in the country were integrating digital into traditional channels and what impacts this had on customer journey. Obviously every brand is unique and has their own challenges. Several saw solutions being around programmatics, a change in mindset within the organisation and thinking in terms of collaboration across teams.
Great to be involved and congrats to SE Corp for delivering a successful Digital Strategy Summit.