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How to Deal with Negative comments on social media

Marketing through social media has its many benefits. It allows you to reach out to your audience to richly engage with them in a way that traditional advertising can’t. Putting your brand or your product out there in the social media jungle can also open it to vulnerability. Since marketing through ...

Shoes & Digital – the perfect pair!

Everyone that knows me knows that I looove my shoes. As the former owner of an online shoe store & a current owner of my own digital consultancy, I know shoes and I also know digital. And the two are a perfect fit (pun intended). So, what do they have in ...

Are you bench markKETing?

When it comes to the world of marketing, too often we compare ourselves to other businesses to measure our success.  This is particularly relevant when it comes to marketing.  I call this process bench marketing. (do you love that play on words)? It's defined as comparing your marketing communication with ...