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Social Media – Good or Evil?

Digital strategy, Social Media
For many years I have had a love/hate relationship with social media. As someone who uses it in business every day for myself and my clients, I need to be across the inner workings, constant changes, and updates in order to keep up with its fast-paced ever-changing nature. However, I have ...

How COVID-19 has changed social media engagement

Corona Specific Marketing
As life & routines changed overnight, people moved online to get news, updates, be entertained and communicate. Social media became an even more important tool for connection. Sprout Social reviewed the data from 20,000 customers to ascertain how COVID-19 has changed the way people are engaging and posting on social media. Overall, ...

How to Deal with Negative comments on social media

How To's, Social Media
Marketing through social media has its many benefits. It allows you to reach out to your audience to richly engage with them in a way that traditional advertising can’t. Putting your brand or your product out there in the social media jungle can also open it to vulnerability. Since marketing through ...
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