Facebook’s social media landscape is pretty remarkable when you consider what it allows us to do. Not only does it help us connect with people we already know, it is also a great tool to expand and grow businesses and also find great talent to work with us. With Facebook Jobs, employers & recruiters can now post job openings directly to their page. And by boosting these as ads, you have better control as to what kind of candidates they want reach to ease the search.
With over 1.09 billion active users, Facebook is becoming a platform of choice for every employer or recruiter looking for candidates. And since almost everyone is on the platform, it’s a great way to reach out to potential candidates who are not actively using job boards to look for work but maybe open to opportunities. It’s literally an untapped goldmine of talent.
To get started on Facebook ads, simply follow these steps:
1. Go to your company Facebook page.
2. Look at the options under “Write Something.”
3. Click “Publish a Job Post.”
4. Add information to your Facebook job posting.
5. Be sure to add a photo to help your post perform much better.
6. Review and click “Publish Job Post.”
7. Consider “Boosting” your post once it goes live.
It’s really easy.
But to help you recruit quality applicants, here are some tips to help you get the most out of this feature:
1. Try posting with a question that will be answered with a “Yes!”
Just like any other Facebook posts, you want authentic engagement for your job posting. Make sure it includes copy or text that poses a question to someone reading it that can be answerable with a “Yes!”. The more you make it look like a standard post to a friend, the more relatable it will be for prospective candidates.
2. Don’t just post your job description as a Facebook job posting.
Your job posting should not sound technical. Compared with a job description, a job posting is meant to hook your potential candidates and get them to stop whatever they’re doing to apply for your position. Yes, the goal is to always stop the scroll. Your job post needs to be more creatively written.
A job description, on the other hand, is meant to explain the technical details of your job opening. It includes qualifications, duties and expectations for the role.
3. Use targeting for your Facebook Job post to help you reach relevant candidates.
The great thing about using Facebook Job is the ability to filter the kind of candidates you want to reach out to. Carefully think about who your ideal candidate is – what Facebook groups they’re in, what interests they have, education, pages they like, and even their location. Facebook allows you to include or exclude people based on these so you can really target who you’re looking for.
4. Use Images to maximize engagement
People nowadays are more visual. And having a great image in your job posting makes it 230% more likely to get interacted with. That’s why it’s very important that you also use images that are perfectly sized for posting on Facebook. For a regular Facebook post, your image size should be 940 pixels x 788 pixels. And if you’re planning to boost it as ads, here’s a quick reference for ad image sizes:
• Carousel ad image: 600 pixels x 600 pixels
• In-feed ad image: 1200 pixels x 628 pixels
• Right column ad image: 1200 pixels x 628 pixels
5. Boost your Facebook Job post to increase reach.
Facebook is a pay to play platform. Gone are the days when organic traffic is your best friend. That’s why to help your post get seen by a much wider audience, and not just the people who follow and like your page, boosting it will definitely help. But remember Boosted posts are designed for engagement not link clicks.
Facebook Jobs is really a great tool to use for reaching out to your potential recruits. Use it to manage your job listings and also to refine your search. With the right messaging and targeting, Facebook ads should be something you consider as part of your future job marketing.