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A Student’s Guide to Digital Platforms

Digital tools, Social Media
Guest Post by Steffi Chong Nowadays when it comes to digital platforms, we are spoilt for choice with new ones popping up everyday! However, it doesn’t mean that you should be on every digital platform. It can get a little overwhelming, even for someone like me who grew up in the ...

Flashmobs – the ultimate in tradigital PR

General Digital, Social Media
I love flashmobs! I’ve always wanted to do one and probably romanticise them a little after seeing them in movies aka: Friends with Benefits.  So why are they so successful. Is it the unexpected? Is it the customer experience that is surprised by the flashmob? Why do people love them. In ...

Why Gen Y is social media obsessed

Social Media
GUEST BLOG by Jess Mackay, Gen Y Writer and future author The young people of Generation Y have adopted the name ‘digital natives’ for their ‘addiction’ to all things technology. It is estimated that the average Gen Y individual is a member of 2.5 social networks and about 80% of the ...

Instagram Vs Facebook: Which is more engaging?

Social Media
GUEST BLOG by Jess Mackay, Gen Y Writer and Future Author The names ‘Facebook’ and ‘Instagram’ should sound familiar to even the most technology deprived individuals. The two social media giants have emerged in the last decade to become two of the most popular and frequently used social networks of the ...
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