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What to look for when hiring a Digital Manager

I was prompted to write this after having a very similar conversation with a few people over the past few weeks around hiring a digital marketing person to work in their business. Between each conversation there were some common issues: Don’t know what I don’t know > as I don’t ...

Shoes & Digital – the perfect pair!

Everyone that knows me knows that I looove my shoes. As the former owner of an online shoe store & a current owner of my own digital consultancy, I know shoes and I also know digital. And the two are a perfect fit (pun intended). So, what do they have in ...

Are you bench markKETing?

When it comes to the world of marketing, too often we compare ourselves to other businesses to measure our success.  This is particularly relevant when it comes to marketing.  I call this process bench marketing. (do you love that play on words)? It's defined as comparing your marketing communication with ...

What is your digital why?

You might have heard speakers and industry experts talk about understanding your why when it comes to being in business. Why do you do what you do? What is your purpose or why? I often ask clients the same thing when they come to me and say they want to implement ...
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