How to use digital technology to get consistent marketing when you are busy
A common conversation I have with clients is around the ‘too busy’ excuse. Often as a business owner, you spend much of your time doing the work you get paid to do for your clients that marketing often gets put on the back burner for when you have time. And ...
Why your social media customer service teams are costing you thousands in lost sales
One of my pet peeves is bad customer service. There is no excuse for it and there is certainly no excuse for brands not dealing with poor levels of service when they are aware of it.
A key point to remember is that online and offline are exactly the same. I ...
Using the ‘Sesame Street’ theory to Amplify the shit out of your content
I loved watching Sesame Street as a kid. It combined fun, stories, colour & life lessons in an entertaining and easy to consume way. That is why kids flocked to it and still do. They made learning fun and easy. If only, all marketing was like that….
Have you thought about ...
Why marketing, sales & talent managers should all play together in the sandpit
Why is it that companies continue to silo departments? The very departments that should all be playing in the same sandpit together …. Sales, Marketing and Talent Managers (HR & recruitment) are all marketing channels. They are marketing to people internally and externally and should not be siloed.
They all have ...
