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5 ways to help your support staff execute your marketing even if they have no idea what they are doing.

It is not uncommon in many businesses, especially professional services firms to expect the receptionist, admin support, or a junior staff member to execute basic marketing on their behalf. But here is the big problem with that (and why it usually fails)…. They literally throw them in the deep end, throw a ...

How COVID-19 has changed social media engagement

As life & routines changed overnight, people moved online to get news, updates, be entertained and communicate. Social media became an even more important tool for connection. Sprout Social reviewed the data from 20,000 customers to ascertain how COVID-19 has changed the way people are engaging and posting on social media. Overall, ...

Let’s Dumb down the Facebook Algorithm

You have probably heard of this mythical thing called the Facebook Algorithm. All the popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences for their users and each one works differently plus they are constantly changing, making it hard for marketers to keep ...