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Google’s Consumer Barometer helping businesses know their audiences

We know the first thing most people do when they are looking for information is to ‘google it’ right? Google also knows this and is turning the mountains of data they collect into useful information for businesses that provides real consumer insights that can support planning and decision making in the ever changing digital world

The Consumer Barometer is a free tool to help you understand how people use the Internet across the world. It provides insights into audiences across the world which comes in very handy when looking for data on a particular country. Just select your country of choice from the drop down menu than scroll through the various sections:

  • The online & multiscreen world
  • The smart shopper
  • The local shopper
  • The international shopper
  • The smart viewer

People are more connected than ever, with increased access across many devices, especially smartphones. Consumer Barometer helps marketers and planners understand when, how and why people use the Internet.

What I also love about it is you can create and build data based on their research using the Graph Builder tool. Select the question and the country and it will create the relevant graph. It’s a little bit obsessive!

Data in the Consumer Barometer is pulled from two sources – the core Consumer Barometer questionnaire, which is focused on the adult online population, and Connected Consumer Study, which seeks to enumerate the total adult population and is used to weight the Consumer Barometer results.

Check it out for yourself: and share this post with your clients and partners.