Social Media Archives - Page 5 of 8 - Digital Conversations

Your goal for 2018 is to stop the scroll.

31 December 2017 General Digital, Social Media

What is one of the most common things you do each day and probably don’t even notice it? A clue it starts with S… It is the scroll. We are all scrolling through emails, social media, Google and in our quest to get what we want fast, something needs to ...

How to keep your social media fired up while you’re taking a Xmas break

21 December 2017 Social Media

As you are approaching holidays it can be very easy to get complacent and go into full holiday mode. Don’t think because you are on holidays that your social media and digital channels are also. And your customers most definitely are still in buying mode so be prepared for holiday ...

Step away from the ‘Boost Post’ Button until you read this

10 November 2017 Social Media

As you are probably aware organic reach on Facebook has just about disappeared and it is now really a ‘pay to play’ platform. Which means to be seen you need to pay for exposure. But what is all too common now is people just randomly boosting posts without any clear goal ...

Let’s Dumb down the Facebook Algorithm

05 November 2017 Social Media

You have probably heard of this mythical thing called the Facebook Algorithm. All the popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences for their users and each one works differently plus they are constantly changing, making it hard for marketers to keep ...

Do you want to own or rent your social media channels?

28 October 2017 Social Media

Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before. However, the one thing that many businesses forget is that they ...

Social media is a traffic driver – don’t get run over!

22 September 2017 Social Media

A big mistake that many businesses make is put all their time and energy into building fans and engagement on their social media channels than forgetting to push them to their own platforms. If you didn’t already know, you don’t own anything on your social media channels. Yes, that includes the ...

To boost or not to boost, that is the very big question!

27 August 2017 Social Media

I know it is the easiest thing in the world to click that little blue Boost Post button that Facebook teases you with. After all, it’s only going to cost you $6, $11, $27 etc making it cheap marketing, right? As the organic reach has collapsed over the past few years, ...

The same social rules apply online as they do offline

26 June 2017 Law Firm Marketing, Social Media

A conversation I have over and over with clients when it comes to social media is the fact that social is social. People are on social media channels to connect, communicate with their friends & research. You need to remember the context of social and as a business trying to ...

Why employee brand ambassadors are the next big thing in marketing

25 May 2017 creative campaigns, Digital strategy, General Digital, Social Media

I always find it interesting to have conversations with recruiters about candidates and their role in their business. Now of course, they are extremely important as without candidates you don’t have a business. But one thing that is evident in my personal experiences is that what recruiters are saying and what ...

Are you using digital to sell?

05 May 2017 General Digital, Social Media

If you have a sales team (or are a salesperson) you will be very familiar with the terms budget, targets, KPI's and commission. I know how much work is involved in the entire process including updating CRM systems, paperwork, proposals and sales meetings. The boring but necessary evil of being ...

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