Add some personality to your digital assets
Now more than ever, standing out and being authentically you is so important. Remember that old adage of ‘people do business with people they like’? it is very true so why do you want to blend in and follow what everyone else is doing on your digital channels? Blah and ...
How a B2B business is becoming a content brand
Guest Post by Tyson Cobb, Business Depot
It’s no secret that there has been a shift in control when it comes to marketing a business today. The control has fallen away from the marketer, and shifted across to the smart phone wielding consumer.
Pre-web days, there were only a handful of ways ...
2017 is the year for video. This is why you should be doing it right now!!
https://youtu.be/TZ1RfoMYu3w
Video is predicted to be 74% of all internet traffic by 2017 (that’s just 6 months away). You will probably be noticing a lot more video content on all your digital and social media channels. Yes it is taking over everything.
Video one of the fastest growing tools for digital marketing. ...
I fought the law and love won #lovewins
It doesn’t always need to rain to see a rainbow. This weekend there have been rainbows as far as the eyes can see due to the USA Supreme Supreme Court’s decision to support same-sex marriage. They fought the law and love won! There were over 3.6 million tweets using the ...
Your customers want to date you – Stop selling and start storytelling
Just like our favourite fairytales, a digital story is designed to educate and entertain us. Your customers are very savvy and will run a mile if you try and sell to them. The most successful tactics are ones which create a two way conversation or story rather than pure sales ...
How Customers Connect with Brands in the Digital Age and Why More Companies are Going Online
GUEST BLOG by Jess Mackay, Gen Y writer and future author
The popularity and monumental success of online shopping has ultimately changed the way that customers engage with brands in the digital age. The way in which people discover new products and connect with new faces is largely based on a ...
Listen with your ears
I first heard this phrase when my good friend Belinda’s son Jack uttered it a couple of years ago and what a good sentiment it is. Especially now in the age of engagement where listening is totally under rated especially on our social media channels.
Social media is just that – ...
