Thou shalt use technology to thy advantage and not for the sake of it Thou shalt leverage marketing opportunities across many digital channels Thou shalt start with the basics then move to more advanced technology Thous shalt always think of the customers needs when designed digital platforms Thou shalt measure results & metrics Thou shalt […]
About Tanya Williams
This author has yet to write their bio.Meanwhile lets just say that we are proud Tanya Williams contributed a whooping 300 entries.
Entries by Tanya Williams
Tanya Williams talks about how Tradigital Marketing can give you a kickstart for your Business.
Retail is the domain of women. Dahhhh!! We shop to purchase both essential and discretionary goods, to relax, to socialize and to find the latest trend item. So it’s not surprising that women account for over 80 % of consumer spending, according to the U.S. Census Bureau. Men, in contrast, are reluctant store shoppers and […]
There is a paradigm shift regarding the way people consume marketing messages. Traditional marketing might be the conversation starter but digital is the new destination as usually the first portal to get more detail (think Google). In other words, it is not “traditional” vs. “digital,” its “tra-digital” that will generate better results. The same applies […]
I love the digital world and I am digital girl but one thing that annoys me is businesses that skip the basic principles when delivering marketing messages to their audience. Everything from readable content on digital signs to having your contact details and address on your website. I see it constantly! Nothing is more annoying […]
Here are a few insights about Tradigital Marketing. I know people would rather watch a short video than read a bunch of text so here is my Vlog in stead of my Blog. Hope you enjoy!
The balance of power between consumer and retailer has is changing. Consumers are driving demand for new technology and are more connected than ever before. Retailers need to innovate and find new ways of getting customers engaged and back in the store. Consumers want availability to product information and price in a variety of ways […]
Retailers have long known that the traditional shopper environment is changing and they need to evolve or die. The merging of online and offline channels has meant changing consumer shopping habits in store. A recent study by Digital, uncovers how consumers use of mobile technology is affecting their in-store purchases. I’m an avid online and […]
Showrooming (the practise of consumers researching on their smart phones whilst in store) has been a major concern for retailers, many of whom have been desperate to stop it. While 73% of shoppers have showroomed in the past six months, 88% have engaged in webrooming — an emerging trend that actually benefits brick-and-mortar retailers. So […]