Entries by Tanya Williams

10 Commandments of Digital

Thou shalt use technology to thy advantage and not for the sake of it Thou shalt leverage marketing opportunities across many digital channels Thou shalt start with the basics then move to more advanced technology Thous shalt always think of the customers needs when designed digital platforms Thou shalt measure results & metrics Thou shalt […]

How women and men shop differently online?

Retail is the domain of women. Dahhhh!! We shop to purchase both essential and discretionary goods, to relax, to socialize and to find the latest trend item. So it’s not surprising that women account for over 80 % of consumer spending, according to the U.S. Census Bureau. Men, in contrast, are reluctant store shoppers and […]

Tradigital Marketing: How to integrate traditional & digital for maximum results

There is a paradigm shift regarding the way people consume marketing messages. Traditional marketing might be the conversation starter but digital is the new destination as usually the first portal to get more detail (think Google). In other words, it is not “traditional” vs. “digital,” its “tra-digital” that will generate better results. The same applies […]

Don't forget the BASICS!

I love the digital world and I am digital girl but one thing that annoys me is businesses that skip the basic principles when delivering marketing messages to their audience. Everything from readable content on digital signs to having your contact details and address on your website. I see it constantly! Nothing is more annoying […]

Consumers want access to your brand anywhere, anytime!

The balance of power between consumer and retailer has is changing. Consumers are driving demand for new technology and are more connected than ever before. Retailers need to innovate and find new ways of getting customers engaged and back in the store. Consumers want availability to product information and price in a variety of ways […]

Webrooming – Problem or opportunity?

Showrooming (the practise of consumers researching on their smart phones whilst in store) has been a major concern for retailers, many of whom have been desperate to stop it. While 73% of shoppers have showroomed in the past six months, 88% have engaged in webrooming — an emerging trend that actually benefits brick-and-mortar retailers. So […]