CEO’s stop leaving your personal and company branding to your marketing teams
Are you one of the 61% of CEO’s that doesn’t have a social media presence? Hard to believe that many CEO’s don’t understand the importance of a social media presence for their personal brand and credibility.
It amazes me how many CEO’s, directors and business owners have little or a very ...
Shoes & Digital – the perfect pair!
Everyone that knows me knows that I looove my shoes. As the former owner of an online shoe store & a current owner of my own digital consultancy, I know shoes and I also know digital. And the two are a perfect fit (pun intended).
So, what do they have in ...
Recruiters are you sitting on a goldmine?
https://www.youtube.com/watch?v=AxsMkqj40Iw
To boost or not to boost, that is the very big question!
I know it is the easiest thing in the world to click that little blue Boost Post button that Facebook teases you with. After all, it’s only going to cost you $6, $11, $27 etc making it cheap marketing, right?
As the organic reach has collapsed over the past few years, ...
Are you bench markKETing?
When it comes to the world of marketing, too often we compare ourselves to other businesses to measure our success. This is particularly relevant when it comes to marketing. I call this process bench marketing. (do you love that play on words)? It's defined as comparing your marketing communication with ...
A strategy does not belong in your head
[av_video src='https://www.youtube.com/watch?v=EuYgCCKqJRs' format='16-9' width='16' height='9']
A strategy does not belong in your head. Get your strategy on paper and share it with your team. This video tells you why that is important.
[av_button label='GET YOUR DIGITAL STRATEGY' link='manually,https://www.digitalconversations.com.au/connect/' link_target='' size='x-large' position='left' icon_select='no' icon='ue800' font='entypo-fontello' color='theme-color' custom_bg='#444444' custom_font='#ffffff']
How a B2B business is becoming a content brand
Guest Post by Tyson Cobb, Business Depot
It’s no secret that there has been a shift in control when it comes to marketing a business today. The control has fallen away from the marketer, and shifted across to the smart phone wielding consumer.
Pre-web days, there were only a handful of ways ...
How to use your biggest asset to amplify your reach
[av_video src='https://www.youtube.com/watch?v=3NaI4M293U8' format='16-9' width='16' height='9']
What is your biggest asset? If you said your staff, then you are right. If there was a way to amplify your reach and turn every single one of your staff into marketing managers for your business, wouldn’t that be amazing? Well you can do exactly ...
Recruiters, are you guilty of ‘jobs & blogs’ Syndrome?
We live in a connected world and one that is becoming more digitally savvy each day. With over 17 million Australians now on Facebook alone, many recruiters just aren’t keeping up with what their clients and candidates really want from them > being accessible on their channel of choice, adding ...
