Digital Conversations
  • Home
  • My Story
    • Client Outcomes
    • What I value
    • Featured media
  • Marketing Menu
    • Exploration Session
    • Digital Advice & Consulting
    • Done For You – Digital Marketing for Busy Business Owners
    • Marketing Conversations Program
  • Digital Conversations for Law Firms
  • Marketing Resources
    • Become a Strategic Partner
    • In Conversation – The Blog
    • Video Tips
    • 365 Social Media Posts
    • Free Fact Sheets
  • Training
    • Simple Marketing for Busy Business Owners Webinar
    • Join my FREE Visibility Challenge
    • Marketing Workshops & Trainings
    • Online Courses
    • KeyNote Speaker
  • Connect
    • Got Questions?
  • Search
  • Menu
  • Facebook
  • Linkedin
  • Youtube

What is Peach? (and I’m not talking fruit)

July 26, 2016/in General Digital, Social Media /by Tanya Williams

In mid-January 2016, Peach, a new app that lets users post status updates, images, and drawings, rocketed around social media, a week later it was declared dead, such is the lifespan of an app. Peach, was created by the founder of Vine, Dom Hofmann and is just like texting, but better. Some words you type are magic words that give you quick access to all sorts of things to share, from drawings, links, and GIFs, to the weather, your current location, what you’re watching tonight, how many steps you walked today, and much more.

Users can post status updates, images, and “magic words”—keywords that let you post where you are, what song you’re listening to, and instantly conjure up gifs associated with moods or ideas, and more. Then there’s the social aspect; your friends on the network can like and comment on your posts, like most other social media services. But Peach is different because it focuses mostly on affect. It is all about soft aesthetics: pastels, emojis, a list of friends that fades out at the bottom of your screen. There’s a nostalgic, almost amateur quality to it.

peach2

* Let someone know you’re thinking of them by sending a wave, slice of cake, kiss, hiss, and more.
* Use the magic word “shout” to write a few words (+ emoji) in BIG letters on a background.
* Use “throwback” to add a random photo from your camera, along with the date and time it was taken.
* Use “play” to start a game of Peachup.
* Other magic words: gif, here, mood, caption, good morning, goodnight, battery, weather, move, meetings, dice, time, date, movie, tv, and game. With more on the way.
* Use “draw” to post a doodle or sketch.
* Use “song” to share whatever’s playing right now. Friends can tap on the song to open it in Apple Music or Spotify.

You can also be prompted with interesting questions to answer if you’re not sure of what to post. All of it goes to your home, which serves as a Facebook Wall of sorts where people can like your stuff and comment on it. No “direct” messaging here, all out in the open like Twitter. Naturally, there’s even a “wave” feature that’s like a Facebook Poke. It’s just for iOS now. I guess time will tell – Stay tuned….

Article content from Techcrunch & Google Play:

https://techcrunch.com/2016/01/08/peach-is-a-slick-new-messaging-app-from-the-founder-of-vine/

https://play.google.com/store/apps/details?id=cool.peach&hl=en

Tags: Digital, digital & social, digital marketing, digital marketing tools, Dom Hofmann, Google Play, new social media, not fruit, Peach, peach social media, Peach the new social, Social media, Techcrunch, vine
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Linkedin
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://www.digitalconversations.com.au/wp-content/uploads/2016/07/peach2-1.jpg 488 878 Tanya Williams https://www.digitalconversations.com.au/wp-content/uploads/2017/04/1710-Digital-Conversations-logo-FINAL.jpg Tanya Williams2016-07-26 10:51:362017-01-19 10:41:42What is Peach? (and I'm not talking fruit)
You might also like
FREE Underutilised Marketing Real Estate That You Are Neglecting
social media not working Why Isn’t Your Social Media Working?
Do you need therapy for your social media addiction?
What is a Digital Concierge QandA
What this Chief of Everything has learnt in the last 1825 days
Creating your Pink Cow
Why Gen Y is social media obsessed
Taking a traditional media channel and digitising it – this is Pop Up Radio!

Categories

  • Content & Storytelling
  • Corona Specific Marketing
  • creative campaigns
  • Digital for recruiters
  • digital in retail
  • Digital strategy
  • Digital tools
  • General Digital
  • How To's
  • Law Firm Marketing
  • Marketing Resources & Tools
  • Marketing Strategy
  • Podcasts
  • Social Amplification
  • Social Media
  • Time Saving Marketing tips
  • Traffic Drivers
  • Uncategorized
  • Video Tips

Recent Posts

  • TIP: Engagement Is Just Starting A ConversationMay 9, 2022 - 6:00 am
  • This One Tactic Is More Effective Than Any Social Media PostMay 3, 2022 - 2:09 am
  • capture website visitor dataSimple Ways To Capture Website Visitor DataApril 18, 2022 - 8:00 am
  • Who Said You HAVE To Be On Social Media To Market Your Business?April 11, 2022 - 10:00 am
  • Do You Know What The Real Cost Of Social Media Is To Your Business?April 11, 2022 - 8:00 am
  • Do You Feel Like You Are Becoming A Slave To Social Media?April 7, 2022 - 8:00 am
  • 9 Reasons Why It’s Dangerous To Rely On Social Media MarketingApril 5, 2022 - 5:00 pm
  • It Is Time To Put More Focus Into Your DatabaseApril 4, 2022 - 8:00 am
  • Should Your Content Educate, Entertain or Sell?March 21, 2022 - 8:00 am
  • social media not workingWhy Isn’t Your Social Media Working?March 7, 2022 - 8:00 am
© 2016 Digital Conversations. All Rights Reserved | Site Designed by Sitemost | Hosted by Ingenuity Hosting | Privacy Policy
  • Facebook
  • Linkedin
  • Youtube
Activate your employees to increase your brands digital visibility. Busy is not an excuse!!
Scroll to top