The people element of digital
https://www.youtube.com/watch?v=V27XX_mA2ls&t=9s
CEO’s stop leaving your personal and company branding to your marketing teams
Are you one of the 61% of CEO’s that doesn’t have a social media presence? Hard to believe that many CEO’s don’t understand the importance of a social media presence for their personal brand and credibility.
It amazes me how many CEO’s, directors and business owners have little or a very ...
Recruiters are you sitting on a goldmine?
https://www.youtube.com/watch?v=AxsMkqj40Iw
How a B2B business is becoming a content brand
Guest Post by Tyson Cobb, Business Depot
It’s no secret that there has been a shift in control when it comes to marketing a business today. The control has fallen away from the marketer, and shifted across to the smart phone wielding consumer.
Pre-web days, there were only a handful of ways ...
Recruiters, are you guilty of ‘jobs & blogs’ Syndrome?
We live in a connected world and one that is becoming more digitally savvy each day. With over 17 million Australians now on Facebook alone, many recruiters just aren’t keeping up with what their clients and candidates really want from them > being accessible on their channel of choice, adding ...
How to stand out in a sea of sameness in our digital world
Guest Blog by Tracey Mathers.
In today’s competitive marketplace how do we stand out in a sea of sameness? There are lots of people doing what we do, how can we make sure people see us?
The first thing is you can’t sell a secret, so if you are not putting yourself ...
People should be at the centre of your digital marketing
Digital technology is an enabler. It is a tool to help you reach an audience, manage your systems and processes and help you get found to name just a few benefits. Many businesses see digital technology as a solution to all their problems
Through the many conversations I have with businesses ...
The same social rules apply online as they do offline
A conversation I have over and over with clients when it comes to social media is the fact that social is social. People are on social media channels to connect, communicate with their friends & research. You need to remember the context of social and as a business trying to ...
What is your digital why?
You might have heard speakers and industry experts talk about understanding your why when it comes to being in business. Why do you do what you do? What is your purpose or why?
I often ask clients the same thing when they come to me and say they want to implement ...
What to look for when hiring a digital manager?
I was prompted to write this after having a very similar conversation with a few people this week around hiring a digital marketing person to work in their business. Between each conversation there were some common issues:
Don’t know what I don’t know > as I don’t know digital I ...
