Creating your Pink Cow
Standing to stand out in an overcrowding market place can be extremely difficult so as a business what tactics can use to be the one that gets noticed amongst your competitors. At Digital Conversations we call this creating your pink cow!
A pink cow in a paddock of black cows is ...
Alignment above all else!
GUEST POST by Isabel Taylor - Marketing graduate & woman on the move!
In a true sense, marketing is collaboration with stakeholders on a higher level to achieve mutual goals. Without marketing, how would people know about your product? If you were starting a business, would you want your company’s values ...
Global Café is connecting SMEs across the globe
As coordinator of the Digital Age: Innovation & Technology stream at the successful Global Café, prelude to the G20, I was one of the lucky few to be part of the team to bring this ‘once in a generation’ event to life.
Amongst the high calibre of speakers who participated was ...
Alexis Ohainian talking Vegemite recipes, an internet connection and a few buddies
One of the great benefits of being involved in Global Café was getting to talk to and interact with inspiring digital entrepreneurs like Alexis O’hainan. From the first conference call to his presentation live at Global Café, I was inspired by his refreshing yet relatable insights into the digital world ...
Tradigital Marketing: How to integrate traditional & digital for maximum results
There is a paradigm shift regarding the way people consume marketing messages. Traditional marketing might be the conversation starter but digital is the new destination as usually the first portal to get more detail (think Google). In other words, it is not "traditional" vs. "digital," its "tra-digital" that will ...
Webrooming – Problem or opportunity?
Showrooming (the practise of consumers researching on their smart phones whilst in store) has been a major concern for retailers, many of whom have been desperate to stop it. While 73% of shoppers have showroomed in the past six months, 88% have engaged in webrooming — an emerging trend that ...
