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Can you autocorrect humanity?

General Digital
We live in a remarkable, revolutionary time where humans are more connected to technology than ever before. With technology comes the constant influx of information thrown at consumers from every which way on a daily basis. I love this video. It is the perfect example of our current situation and ...

Alignment above all else!

General Digital
GUEST POST by Isabel Taylor - Marketing graduate & woman on the move! In a true sense, marketing is collaboration with stakeholders on a higher level to achieve mutual goals. Without marketing, how would people know about your product? If you were starting a business, would you want your company’s values ...

Global Café is connecting SMEs across the globe

General Digital
As coordinator of the Digital Age: Innovation & Technology stream at the successful Global Café, prelude to the G20, I was one of the lucky few to be part of the team to bring this ‘once in a generation’ event to life. Amongst the high calibre of speakers who participated was ...

10 Commandments of Digital

General Digital
Thou shalt use technology to thy advantage and not for the sake of it Thou shalt leverage marketing opportunities across many digital channels Thou shalt start with the basics then move to more advanced technology Thous shalt always think of the customers needs when designed digital platforms Thou shalt ...

How women and men shop differently online?

General Digital
Retail is the domain of women. Dahhhh!! We shop to purchase both essential and discretionary goods, to relax, to socialize and to find the latest trend item. So it's not surprising that women account for over 80 % of consumer spending, according to the U.S. Census Bureau. Men, in contrast, ...
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