Digital strategy Archives - Page 7 of 10

People should be at the centre of your digital marketing

05 July 2017 Digital for recruiters, Digital strategy, General Digital

Digital technology is an enabler. It is a tool to help you reach an audience, manage your systems and processes and help you get found to name just a few benefits. Many businesses see digital technology as a solution to all their problems Through the many conversations I have with businesses ...

What is your digital why?

21 June 2017 Digital strategy, General Digital

You might have heard speakers and industry experts talk about understanding your why when it comes to being in business. Why do you do what you do? What is your purpose or why? I often ask clients the same thing when they come to me and say they want to implement ...

Digital success is all about the right ingredients

08 June 2017 Digital strategy, General Digital

Anyone that knows me knows that I do not cook so talking about ingredients is a little ironic. But the analogy I am using is a good one to explain how digital marketing can be successful so I have the oven on (virtually speaking) and I am ready to create. We are ...

Why employee brand ambassadors are the next big thing in marketing

25 May 2017 creative campaigns, Digital strategy, General Digital, Social Media

I always find it interesting to have conversations with recruiters about candidates and their role in their business. Now of course, they are extremely important as without candidates you don’t have a business. But one thing that is evident in my personal experiences is that what recruiters are saying and what ...

Where do I start with digital?

14 February 2017 Digital strategy, General Digital

What I love about digital is the massive scope and opportunities made available to anyone, anywhere, anytime to promote your product. Sometimes this can be overwhelming due to the shear volume of choice. It doesn’t need to be overwhelming if you remember a few basic rules. Keep it simple – ...

What not to do when implementing digital strategies

02 February 2017 Digital strategy

The new digital world has created unlimited new opportunities for businesses to market to its customers. The amount of choice can however overwhelm many people causing a lack of action as they simply don’t know where to start. Whilst creating a workable strategy is the first step, the most important ...

Tradigital – What is it and why do you need to do it?

07 January 2017 Digital strategy, General Digital

As important as digital is to the success of your business, using it, even to its fullest potential, should never be at the expense of traditional media. Traditional marketing and digital marketing should work together to allow your business to connect with new and existing customers. Tradigital marketing put simply, combines ...

I don’t believe in new years resolutions!

29 December 2016 Digital strategy, General Digital

New Years’ resolutions are a waste of time unless you do two of my favourite words - action and implementation! I see it all the time when businesses invest in the first step in the digital process like building a website, writing a strategy or setting up their social media ...

The Busyness of Business

10 December 2016 Digital strategy, General Digital

Stop saying you're busy! News flash - we are all busy! I get it ok so I'm giving myself that advice too. It is easy to get caught up in the busyness of business. We rush through the day, crossing things off our lists, meeting with people, moving from task to ...

How to use digital to make 2017 your best year in business yet!

24 November 2016 Digital strategy, General Digital

As we all rush to finish projects and end the year with a bang before the big fat guy in a red suit comes to visit, we often forget to make time for strategic planning. Every year I block out anywhere between 2-5 days for planning and research and so I can ...

Archive

People should be at the centre of your digital marketing

What is your digital why?

Digital success is all about the right ingredients

Where do I start with digital?

What not to do when implementing digital strategies

Tradigital – What is it and why do you need to do it?

I don’t believe in new years resolutions!

The Busyness of Business

How to use digital to make 2017 your best year in business yet!

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