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How to use digital to make 2017 your best year in business yet!

As we all rush to finish projects and end the year with a bang before the big fat guy in a red suit comes to visit, we often forget to make time for strategic planning.

Every year I block out anywhere between 2-5 days for planning and research and so I can hit the ground running as soon as I get back from holidays. I do this so I can be collecting the relevant information while I’m on holidays.

Don’t leave it until 2017 – don’t leave it until you come back from holidays. Why? Because when you come back you will be playing catch up on emails and won’t give yourself time to plan. Before you know it you are back into the ‘busyness of business’ and you’ve missed an opportunity to start the year working Smarter.  Have a plan BEFORE you go on holidays. See this blog on strategy

Do a digital audit – Take an objective look at your existing digital channels. And I mean objective!! Don’t let ego get in the way and think that what you have is perfect and you don’t need to improve. You could be missing out on simple digital tactics that can be make a big difference with little cost. If you aren’t sure how to do this, then watch this video

Ask your teams input where relevant – find out what issues impact them the most. Do they need better systems, more digital tools, resources or support? Can you outsource some things to a specialist so they can focus on their day to day role?

Invest in yourself and your team – You will get more from them f you give them the skills to improve. Training doesn’t need to be expensive but it is vital that you have an ongoing training program for your team Make time for it, schedule throughout the year

Make time for learning during the year – it should be ongoing Schedule training for your every 2-3 months. Do this in advance then plan around it. What usually happens is that you get caught up being busy and don’t invest in your teams development. Everyone is busy and it’s no longer an excuse!

Consider what new technology you can use or invest in – to make you and your team more productive.  There are so many free and low cost digital tools and platforms that will save you time, money and resources. Why aren’t you using them? You are making your life harder than it needs to be.

The biggest mistake you can do is leave your strategy and planning to next year because chances are it just won’t open then either. Success is all about planning and action, not procrastination.


If you’d help with putting together a digital strategy to make you more visible and be more effective in reaching more of your perfect clients, then start the digital conversation with me at (NB: I will not respond to sales, spam and phishing messages so don’t even bother)