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Are you bench markKETing?

24 August 2017 General Digital

When it comes to the world of marketing, too often we compare ourselves to other businesses to measure our success. This is particularly relevant when it comes to marketing. I call this process bench marketing. (do you love that play on words)? It's defined as comparing your marketing communication with ...

This is what happens when you keep putting off digital when you have a traditional business

10 May 2017 General Digital, Law Firm Marketing

With the explosion of digital and social media usage over the past years, brands have been made increasingly vulnerable to digital and social media. Digital impacts every business and if you keep putting it off you are not serious about future-proofing your business. Some of the excuses I hear for not ...

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Are you bench markKETing?

This is what happens when you keep putting off digital when you have a traditional business

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