If you are sick of putting a bunch of time and effort into your social media marketing without seeing the results, then you are well overdue to start using tactics that pay off and get you seen.
There is one tactic in particular that I love because it massively increases the eyeballs on your business. Want to know what it is?
It’s called “Guesting.”
Guesting is a tactic that involves you being a guest on someone else’s podcast, webinar, or event as a speaker, or even contributing a guest blog. It is basically a way to get in front of a lot of new eyeballs all at once – people that have likely not heard of you before!
That’s what makes it so powerful – its simplicity of it.
Think about the numbers for a minute:
If you can get in front of just one new audience each month then you can amplify your reach. E.g. You present at an event with 50 people at it. Several of those might refer you to mention you to people they know.
- You can share your guest experience on your blog, in an EDM with clients, or in a podcast if you have one (wherever it is relevant).
- This shows potential collaborators that you are open to this, are capable of it, and new opportunities come from it.
Compare that to focusing on spending hours creating Facebook content for a handful of people that might actually see it. Of course, you can certainly share your guesting experience on your socials as it will be quick and easy to do and helps to build your personal brand.
How do you start with guesting?
- You need to consider who has a similar audience to you but is a complementary business (non-competing).
- If you are a lawyer targeting small businesses then partnering with an accountant with a similar target makes sense.
- If you are a graphic designer, reach out to marketers, website designers, brand specialists, etc.
- If you’re a hair salon, partnering with a beauty therapist is totally obvious.
For Digital Conversations my focus is B2B professional services & service-based business so I initially reached out to the membership organisations of these groups – recruitment, law, and accounting to start with and I have worked with a few on regular basis now.
It has worked and continues to do so.
Now the audience size will vary. But a one-to-many approach gets better results as it gets you in front of more people all at once.
That one-hour guest webinar you run gets you seen and allows you to showcase your expertise.
Speaking on stage for 1-hour or being part of a panel gets you seen by more people.
Spending an hour writing a guest blog puts you in front of new people.
Small amount of time – bigger outcome for effort on the back end.
Then of course post-webinar, podcast, event, etc, there are usually opportunities to get people to connect with you. Offer them a free PDF if they give you their card, or a 15-minute consult, or some organisations will share the list of attendees.
Why it works so well?
- Scalability of your message
- Reach more eyeballs in less time makes business sense
- Ability to leverage new opportunities from it
- Time for effort pay off
- Trusted expert
Guesting takes a little bit of initial work upfront but the time you take will reap some rewards for the effort you’ve applied to it.
I share specific tactics on how to do this in Sales Without Socials program so join the Waitlist and you can start to work smarter with your marketing.