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You DON'T know it all but you should know the O word

As business owners we wear many hats and have a lot of demand on our time. There is no way we can possibly know it all, particularly in the every changing digital and marketing space. So how do we overcome being time poor and information rich but not having enough time to bring that all together? I am going to give you one powerful little word starting with O that is so powerful. You might have heard of it – it’s called Outsourcing.  And all it means is delegating a task to someone who is an expert in that area. I do it all the time and it saves me so much time, stress and frustration so for cost is more than offset by the value it provides.

What can you outsource? Pretty much everything!! Experts in strategy, search, social, EDM’s, websites you name it.  There is a reason why we go to the Dr – we want an expert to diagnose our problem and give us a solution so why would you not do the same with other experts

There are websites and apps dedicated to outsourcing like Fiverr, Odesk, Elance, Ezy Va and many more more.

The key to doing it well is to know your strengths and capitalise them. For the tasks you outsource provide detailed briefs, clear directions and deadlines and set expectations.