Augmented reality a hit at Lego

Big kids and small kids are having fun playing with Lego at Rockefeller Centre New York Store.

Whilst the store is unimpressive and I was surprised the lack of digital in store, I did like the Augmented Reality screen that lets you see what your Lego kit would look like when built. Bit of fun however, like Starbucks there was no call to action to make me want to buy from them. Entertainment but another lost opportunity for sales.