Jess Mackay Archives - Digital Conversations

How Customers Connect with Brands in the Digital Age and Why More Companies are Going Online

12 February 2015 Content & Storytelling, General Digital

GUEST BLOG by Jess Mackay, Gen Y writer and future author The popularity and monumental success of online shopping has ultimately changed the way that customers engage with brands in the digital age. The way in which people discover new products and connect with new faces is largely based on a ...

Why Gen Y is social media obsessed

02 February 2015 Social Media

GUEST BLOG by Jess Mackay, Gen Y Writer and future author The young people of Generation Y have adopted the name ‘digital natives’ for their ‘addiction’ to all things technology. It is estimated that the average Gen Y individual is a member of 2.5 social networks and about 80% of the ...

Instagram Vs Facebook: Which is more engaging?

28 January 2015 Social Media

GUEST BLOG by Jess Mackay, Gen Y Writer and Future Author The names ‘Facebook’ and ‘Instagram’ should sound familiar to even the most technology deprived individuals. The two social media giants have emerged in the last decade to become two of the most popular and frequently used social networks of the ...

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How Customers Connect with Brands in the Digital Age and Why More Companies are Going Online

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