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The cupcake industry gets digital in New York

27 September 2015 digital in retail

It seems the cupcake industry in New York understands how to use to digital to engage their customers in a way that gives them a great customer experience and leaves them wanting more. New York based cupcake store Baked by Melissa not only makes AMAZING bite sized cupcakes which are ...

Not so innovative Digital in New York

25 September 2015 General Digital

Whilst exploring New York on my recent trip I was surprised that I didn’t see more digital integration in retail considering New York is supposedly the capital of digital signage let alone other cool uses for digital technology. Most of what I saw was pretty basic and was nothing to ...

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The cupcake industry gets digital in New York

Not so innovative Digital in New York

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