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Digital Downloaded in New York

Digital & travel are the perfect combination As much as I love living in Australia, we are behind when it comes to digital and innovation and there is nothing better than travel, to be inspired and get new ideas. So when I booked my trip to New York I started to ...

Webrooming – Problem or opportunity?

Showrooming (the practise of consumers researching on their smart phones whilst in store) has been a major concern for retailers, many of whom have been desperate to stop it. While 73% of shoppers have showroomed in the past six months, 88% have engaged in webrooming — an emerging trend that ...
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