This is a breakdown of what is included each week:
WELCOME: Introduction & an overview of how the course is structured
MODULE 1: YOUR STRATEGY – Creating your marketing strategy and using this to determine your specific clear plan forward.
MODULE 2: IDENTIFY: Learn how to understand & define your target audiences, create a client persona based on your data and existing knowledge.
MODULE 3: PLAYTIME – Work out what channels you need to play on based on who your audience is. This also includes EXTRA content on how to set your priorities and get stuff done in your limited time
MODULE 4: EXPERTISE – Simple ways to showcase your expertise, get more visibility, and work out what content to post to attract your ideal clients. This includes more effective ways to use social media, create engagement, and expert tips on doing it in limited time.
MODULE 5: – TRAFFIC – Ways to drive traffic to your website, optimise your social media pages, and content creation hacks.
MODULE 6: AUTOMATE: Why you need to automate, how to create simple lead magnets, and lead nurturing funnels and tools you can use to automate your content communication to your ideal clients & prospects.
MODULE 7: DATA – what numbers to look at and using the numbers to refine & improve your marketing results
+ BONUS MODULES: Video Marketing Tips and bonus How to videos
+ Every week you get How-to videos, explainer videos, downloads, and templates that you can use to create & set up your marketing.