We are in a candidate driven market so you need to be where passive candidates are and a key place to find them is on Facebook. Facebook Ads provide a very cost effective channel to subliment or replace existing job ads (which will not reach passive candidates as they are not looking on job boards)
Don't be one of the 90% of recruiters that missing this simple and effective marketing platform. With millions of people on Facebook everyday, you cannot afford to ignore it Training your team in this valuable skill will give you an edge over competitors and help to build your brand and talent pool of potential candidates.
The great thing about doing a Virtual Workshop like this is you can do in your own time in the comfort or your home or office (You can even do it in your PJ's if you want) and you can refer back to all the notes and guides as you learn.