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10 Commandments of Digital

General Digital
Thou shalt use technology to thy advantage and not for the sake of it Thou shalt leverage marketing opportunities across many digital channels Thou shalt start with the basics then move to more advanced technology Thous shalt always think of the customers needs when designed digital platforms Thou shalt ...

Don't forget the BASICS!

General Digital
I love the digital world and I am digital girl but one thing that annoys me is businesses that skip the basic principles when delivering marketing messages to their audience.Everything from readable content on digital signs to having your contact details and address on your website. I see it constantly! ...

Talking Tradigital

Digital strategy, General Digital
Here are a few insights about Tradigital Marketing.  I know people would rather watch a short video than read a bunch of text so here is my Vlog in stead of my Blog.  Hope you enjoy! https://www.youtube.com/watch?v=oXN4IjMni9k

Consumers want access to your brand anywhere, anytime!

General Digital
The balance of power between consumer and retailer has is changing. Consumers are driving demand for new technology and are more connected than ever before. Retailers need to innovate and find new ways of getting customers engaged and back in the store. Consumers want availability to product information and price in ...

Webrooming – Problem or opportunity?

digital in retail
Showrooming (the practise of consumers researching on their smart phones whilst in store) has been a major concern for retailers, many of whom have been desperate to stop it. While 73% of shoppers have showroomed in the past six months, 88% have engaged in webrooming — an emerging trend that ...
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