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9 reasons why you should STOP focusing on social media

10 November 2021 Law Firm Marketing, Social Media

It might seem strange that a digital marketing specialist is telling you to stop focusing on social media. Or does it? Social media has infiltrated our life, both personally and professionally. We have been trained by social media channels to the point of addiction. And much of it is driven by ...

9 Simple Ways To Drive Traffic to Your Site

05 February 2021 Digital for recruiters, General Digital, Law Firm Marketing, Traffic Drivers

Building website traffic is a great thing. Why do you want to drive traffic to your website? The main reason is to send potential client leads to a channel you own and control. Your website is 100% owned by you (unlike your social media channels). However, before you do all the work ...

Simple Ways to show your expertise

02 February 2021 Digital for recruiters, General Digital, How To's

Showing your expertise allows you to make a mark for yourself in the industry you are operating in. Sharing expertise enables you to enhance your reputation and visibility. It might take some time but consistently showing your expertise will add up over time and this is something you can leverage. Not sure ...

7 reasons why relying just on referrals is a very risky marketing strategy

07 July 2020 General Digital, Law Firm Marketing

Word of mouth referrals are fantastic. Your prospective client already has some level of trust in you since they have been referred to you by someone they know and trust. Many firms, rely on referral business to drive business growth, but should they? I have heard the phrase “I don’t need to ...

What this Chief of Everything has learnt in the last 1825 days

01 May 2019 General Digital

How can you forget your birthday? Well, I did. I forgot (mainly because it wasn’t in my calender so therefore doesn’t exist). I didn’t realise that I had passed 5 years in business. WOW, I cannot believe I have gotten this far. I am planning to celebrate with a bottle of ...

Add some personality to your digital assets

29 October 2018 Content & Storytelling, General Digital

Now more than ever, standing out and being authentically you is so important. Remember that old adage of ‘people do business with people they like’? it is very true so why do you want to blend in and follow what everyone else is doing on your digital channels? Blah and ...

10 Commandments of Digital

25 March 2018 General Digital

Thou shalt use technology to thy advantage and not for the sake of it Thou shalt leverage marketing opportunities across many digital channels Thou shalt start with the basics then move to more advanced technology Thous shalt always think of the customers needs when designed digital platforms Thou shalt ...

Just because you’re on holidays, doesn’t mean your clients are

21 December 2017 Video Tips

https://youtu.be/8R3OwJ-Q94U

Let’s Dumb down the Facebook Algorithm

05 November 2017 Social Media

You have probably heard of this mythical thing called the Facebook Algorithm. All the popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences for their users and each one works differently plus they are constantly changing, making it hard for marketers to keep ...

Do you want to own or rent your social media channels?

28 October 2017 Social Media

Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before. However, the one thing that many businesses forget is that they ...

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9 Simple Ways To Drive Traffic to Your Site

Simple Ways to show your expertise

7 reasons why relying just on referrals is a very risky marketing strategy

What this Chief of Everything has learnt in the last 1825 days

Add some personality to your digital assets

10 Commandments of Digital

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