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Social Media Is Just Like The ATM Machine!

26 April 2023 Digital strategy, General Digital, Marketing Strategy, Social Media

Remember when ATMs were first introduced (if you are old enough to remember that)? The banks announced how wonderful they were and how we can use a simple card to get cash out of a wall. And it didn’t cost a thing to do. Then as we got addicted to and used ...

Here Is The Biggest Social Media Scam That You Have Probably Bought Into

27 February 2023 Digital strategy, General Digital, Marketing Strategy, Social Media

Social media is seen as the holy grail of marketing. Ask most business owners and social media is top of the list of marketing activities. But it should not be… For many reasons, especially one big scam that you also probably even bought into. And it involves algorithms, yep that elusive beast of ...

9 Reasons Why It’s Dangerous To Rely On Social Media Marketing

05 April 2022 Marketing Strategy, Social Media, Time Saving Marketing tips

Look at what most companies are focusing on with their marketing efforts and you will likely see social media at the top of the list. But it is dangerous to put so much focus on it. Who said you HAVE to be on social media to market your business? That is a ...

Emily in Paris is giving marketing a bad name

25 January 2022 Social Media

I love Emily in Paris. It’s a cute, quirky, easy-to-watch series on Netflix about a girl who moves to Paris to work in an agency as a social media manager. It was Netflix’s most popular comedy series in 2020 with over 58 million households watching it within its first 28 days. However, it’s ...

Less Social, More Communication

10 January 2022 Digital strategy, General Digital, Social Media

I have been preaching this for a long time. STOP putting all your eggs into the social media basket and expecting it to deliver. Much like the Easter Bunny, it will disappoint you when it doesn’t deliver, exactly what you want. Remember the days when we didn’t have social media. Businesses ...

New App: Threads for Instagram

21 October 2019 Marketing Resources & Tools, Social Media

Facebook has recently launched Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends. Over the last few years, they’ve introduced several new ways to share visually on Instagram and connect with people you care about – from sharing everyday moments on Stories to ...

What to post on social media – tips to get you started

09 January 2018 Social Media

Having trouble getting started with posting on your social media channels? Here are some ideas to get you started. A common question I hear from small businesses in regards to social media is “I don’t know what to post or share”. The worst way to manage your social media marketing is ...

Do you want to own or rent your social media channels?

28 October 2017 Social Media

Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before. However, the one thing that many businesses forget is that they ...

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